Proton Starts Off Second Half Of 2025 With Strong July Sales
Proton recorded an uptick in sales performance this past July as it delivered 13,518 vehicles. This is up 22.1% compared to June 2025. This brings the company’s year-to-date (YTD) total to 85,674 vehicles, securing the brand 2nd place in Malaysia’s overall car sales rankings with an estimated 19.3% market share.
July’s Total Industry Volume (TIV) is estimated at 70,545 units, 28.7% higher than June and the second-highest monthly total in 2025.
All-New Proton X50 Boosts Sales
PROTO delivered 999 units of the new Proton X50 in its first week after launch, and closed the month with 2,068 units sold — its 3rd time exceeding 2,000 units in 2025. PROTON projects production to hit 5,000 units by the end of August, with bookings approaching 10,000.
“The introduction of the all-new Proton X50 has given the entire range an attention boost and PROTON intends to keep the upward momentum going with more new model introductions and a technology showcase at the Global Automotive and Technology Expo (GATE) 2025 in the last 5 months of the year,” said Zhang Qiang, Deputy Chief Executive Officer, Proton Edar. 
Other segment leaders for July included the Proton X90 (229 units) in the D-segment SUV category and the Proton S70 (1,404 units) in the C-segment sedan class, with the latter reaching 10,750 units YTD.
Saga Hits Best Month of 2025
The Proton Saga marked its best month of the year with 6,638 units sold in July, pushing YTD sales to 38,345 units. Meanwhile, the Proton X70 recorded a 51.7% YTD growth rate, adding 617 units in July for a total of 4,971 units. The Persona sold 1,499 units — its best monthly performance in 2025 — while the Iriz added 329 units.
Exports and EV Sales on the Rise
Proton’s export sales have reached 2,258 units YTD, 44.1% higher than in 2024, with the X50 overtaking the Saga as the most popular export model. The Proton e.MAS 7 EV continued its strong momentum, with 706 units sold in July (including exports), bringing its YTD total to 4,959 units and making it Malaysia’s best-selling EV.
“The success of the Proton e.MAS 7 has exceeded expectations and proves the product as well as the company’s strategy to focus on brand building, charging infrastructure and the opening are correct for Malaysian EV buyers. With the upcoming Proton e.MAS 5 adding a second EV model to our portfolio and growing interest from overseas markets, the expectation is for EV and export sales to grow their contribution to overall sales numbers over the coming months and years,” added Zhang. 
