PROTON Launches Xchange Programme; RM2,000 Overtrade Support For Any New Model

PROTON today unveiled its new Xchange Programme, a sustainability-focused initiative aimed at reducing the number of unroadworthy vehicles on Malaysian roads. The programme incentivises owners to dispose of old vehicles and upgrade to newer, safer, and more environmentally friendly Proton models, including the best-selling Proton e.MAS 7.

Launched at the PROTON Centre of Excellence in Subang Jaya, the event was officiated by Yang Berhormat Anthony Loke Siew Fook, Minister of Transport, and attended by Tan Sri Syed Faisal Albar, Chairman of PROTON, and Dr. Li Chunrong, CEO of PROTON. Also present were key representatives from Car Medic Sdn Bhd, the programme’s authorised automotive treatment facility (AATF), alongside government agencies such as JPJ, MIROS, and MARii.

PROTON has allocated RM4.8 million to support this pilot programme, which runs until 31 December 2025. Under the initiative, RM2,000 of overtrade support will be offered for any new Proton vehicle purchase, including the all-electric e.MAS 7. The programme is open to all car brands, not just Proton vehicles. 

To be eligible, the trade-in vehicle must be:

• 15 years or older

• In poor condition or deemed uneconomical to repair for safe use

• Types of eligible vehicles: sedan, MPV, van, 4×4, lorry, bus

Owners must provide:

• A valid Vehicle Ownership Certificate (VOC) for the new Proton vehicle

• JPJK1KD form confirming deregistration with JPJ

• Certificate of Destruction (COD) from Car Medic

Car Medic, a DOE-certified and JPJ-appointed AATF, will provide end-to-end support including e-Deregistration services, restriction checks, towing, vehicle dismantling, and COD issuance. The e-Dereg service is available door-to-door in selected areas for MyKad holders, and is also extendable to fleet owners with 5 or more vehicles.

Commenting on the launch, YB Anthony Loke stated, “The Ministry of Transport supports the XChange Programme initiative and encourages more OEMs to follow PROTON’s example and look beyond chasing sales and profits.Malaysia’s first automotive company has once again become an agent of change for the automotive industry and is leading by example. I would like to say thank you and congratulate PROTON for taking the lead and initiating this Xchange Programme.”

PROTON CEO Dr. Li Chunrong added,  “The PROTON Xchange Programme represents a significant step towards a safer and greener automotive future for Malaysia, demonstrating PROTON’s commitment to both its customers and the nation. We also hope that this initiative can help to incentivise the replacement of older vehicles to new cars, which are equipped with advanced safety features that can minimise safety hazards on the road.” 

As the only Malaysian brand to currently offer ICE, mild-hybrid, and fully electric vehicles, PROTON is well-positioned to lead the way in sustainable mobility. With more models, including a second EV, on the horizon, the company aims to support the nation’s goal of achieving carbon neutrality by 2050.

More information on the PROTON Xchange Programme will be made available via official Proton channels and participating dealerships nationwide.