New CEO Of Isuzu Malaysia To Focus On Strengthening Dealership Network And Service Quality

Isuzu Malaysia has announced the appointment of Tomoyuki Yamaguchi as its new Chief Executive Officer. Officially assuming his role on 24 April 2025, Yamaguchi succeeds Shunsuke Okazoe, who has returned to Japan to assume the role of Vice President, Japan Sales Division at Isuzu Motors Ltd.

With nearly three decades of experience at Isuzu Motors, Yamaguchi brings extensive international expertise to his new role. A graduate of Toyo University, he began his career in 1997 with assignments in the International Operations Department, focusing on markets such as Russia and Ukraine. He later expanded his portfolio to cover the CIS countries and various Southwest Asian regions, before taking on a leadership role at Isuzu Motors South Africa, where he revitalized the commercial vehicle business. 

Upon his arrival in Malaysia, Yamaguchi praised the company’s achievements over the past two decades: “Isuzu Malaysia remains a model of excellence in the global perspective. The operations here have established a base of loyal customers who recognize the strengths and capabilities of Isuzu vehicles. This augurs well for the establishment of life-long customers of the brand. However, we need to continuously strive to make every customer experience a positive one. I hope to work with the team and our dealers to bring customer satisfaction to the next level.”

Among his immediate priorities, Yamaguchi will focus on strengthening Isuzu’s dealership network, improving service levels, and ensuring faster parts availability through better warehousing processes. He aims to expand the range of in-house services at dealerships to deliver a higher standard of care and convenience to Isuzu owners nationwide.

With a growing number of Isuzu vehicles on Malaysian roads, Yamaguchi’s leadership is expected to further solidify Isuzu’s position as a trusted brand among commercial and private vehicle owners.