Audi Q7 S Line Is First Locally-Assembled Audi SUV In Malaysia

Audi has taken a significant step forward in the Malaysian premium automotive market with the local assembly of its flagship Q7 S line SUV. As the first Audi SUV to be assembled in Malaysia, this also marks the brand’s debut in local production across the entire Southeast Asian region.

The Audi Q7 S line, a 7-seater Mild Hybrid Electric Vehicle (MHEV), is now assembled at the Volkswagen Group Malaysia (VGM) plant in Pekan, Pahang. The state-of-the-art facility, operated in collaboration with DRB-Hicom, has been assembling Volkswagen vehicles for the local market and now becomes the sole production site for Audi vehicles in Southeast Asia.

“This manufacturing plant and its transformation with a modernized and updated product portfolio is really a centre of excellence. Customers will continue to experience the same Audi quality, performance and luxury – now made in Malaysia,” said Dr Susanne Lehmann, Managing Director of Volkswagen Group Malaysia. She described the launch as more than just a vehicle rollout, calling it “a symbol of vision, partnership, innovation and progress.”

VGM has invested over RM12 million to initiate Audi’s local production, aligning with Malaysia’s National Automotive Policy to promote high-tech, high-value manufacturing. The plant’s production capacity is expected to scale up to 5,000 units annually and will support additional Audi models in the future.

The move to local assembly also enables Audi to better respond to the rising demand for premium SUVs, particularly in the D-segment category, thanks to shorter delivery times and more competitive pricing.

“By assembling some of our top-of-the-line vehicles here, we can offer customers more competitive pricing and shorter delivery times,” said Denyu Bostandzhiev, Managing Director of PHS Automotive Malaysia, the official distributor of Audi vehicles in Malaysia.

“With growing demand for D-segment SUVs, we believe that this is the right time to add the Q7 to our range of Audi models to serve customers here and in the region. The signature Q7 will lead the way for more line-ups in the premium luxury segment,” he added.

The new Audi Q7 S line MHEV is available for booking with a price between RM469,000 and RM489,000. The official launch is expected to take place next month.

For more information or to place a booking, visit www.audi.com.my or head to the nearest Audi Centre.