Isuzu D-Max Achieves Record Market Share In Malaysia For Q1 2025

The Isuzu D-Max continues to solidify its standing as one of Malaysia’s top pickup trucks, chalking up a record 18.3% market share in the first quarter of 2025. This is a significant leap from the 14.0% share recorded in the same period last year, positioning the D-Max firmly as the No. 2 best-selling pickup truck in the country.

Despite a challenging environment for diesel vehicles, especially following the rationalization of diesel subsidies which saw a sharp increase in price at the pump in Peninsular Malaysia, demand for the D-Max remains strong. Isuzu Malaysia attributes this growth to the truck’s outstanding fuel efficiency, reliability, and low running costs.

“What we have clearly seen is a growing number of buyers who have discovered the merits of owning and driving an Isuzu D-Max. Not only do they purchase a versatile vehicle that has far-reaching capabilities for their daily use and leisure, the D-Max’s exceptionally low running cost, superior dependability and cheap road tax ensures that customers still come out with a winning hand,” said Isuzu Malaysia’s Chief Operating Officer, Kenkichi Sogo.

Strong Growth In Peninsular Malaysia

While East Malaysia remains a stronghold for the brand (where Isuzu commands a 28.4% market share in  Sabah), the company also saw sales in Peninsular Malaysia growing. Market share in this region climbed from 12.1% in 2024 to 17.1% in Q1 2025, reflecting an increasing acceptance of the D-Max.

Three D-Max variants lead overall sales, with all powered by the highly efficient 1.9L engine i.e. 1.9L 4×4 Auto Premium; 1.9L 4×4 Auto Standard; and 1.9L 4×2 Auto Plus.

These three variants accounted for 72.7% of total sales. Demonstrating the D-Max’s exceptional fuel efficiency, two of these models recently entered the Malaysian Book of Records for covering 2,004 km on a single tank of fuel. 

Designed For Real-World Economies

Beyond impressive fuel savings, the D-Max appeals to cost-conscious consumers with:

• Class-leading features

• Contemporary design

• Annual road tax under RM400 (for private use in Peninsular Malaysia)

• A comprehensive 5-year warranty

As Malaysian drivers seek vehicles that help them navigate rising living costs, the Isuzu D-Max has emerged as a top contender in the pick-up segment, not just for work, but as an all-round daily driver.

For more information or to locate the nearest Isuzu showroom, visit pickuptruck.isuzu.net.my or follow Isuzu D-Max Malaysia on Facebook.