Honda Malaysia Targeting 10.6% Market Share In 2025; New Models Will Include First BEV

Honda Malaysia recently shared its strategic business direction for 2025 with the company targeting sales of 83,000 units and a 10.6% market share. This plan hinges on the launch of 3 new models, including the recently released Civic, and a strengthened focus on customer engagement. 

A key element of Honda Malaysia’s strategy is the introduction of its first Battery Electric Vehicle (BEV) i.e. e:N1. According to Managing Director and CEO Hironobu Yoshimura, the e:N1 will showcase Honda’s advanced BEV features and represent its first EV entry to the Malaysian market. Honda believes the e:N1 will be well-received, leveraging Honda’s experience and established aftersales network. Honda has been retailing its ‘range-extender’ EV models (e:HEV) for some time now.

The introduction of the e:N1 is part of Honda’s broader global electrification approach. Honda Malaysia plans to follow up with 3 additional BEV models by 2027 as its commitment to electrification and establishing a strong foundation in the growing EV market. However, the company remains confident that internal combustion engine (ICE) and e:HEV technologies will remain relevant in Malaysia mainly due to infrastructure readiness, consumer preferences, and ongoing technological advancements. Honda also highlighted the success of its e:HEV models, which accounted for nearly 30% of Malaysia’s total hybrid car sales in 2024. 

Beyond new models, Honda Malaysia aims to enhance its sales and aftersales services. With a network of 104 dealerships and trained associates, the company is focusing on digitalisation to improve customer convenience. The HondaTouch platform, currently boasting over 430,000 active users, is central to this effort. 

In 2024, Honda Malaysia achieved sales of 81,600 units, securing a 10% market share and maintaining its position as the No. 1 car brand in the Non-National Passenger Vehicle Segment for the 11th consecutive year. The HR-V, City, and CR-V were the company’s top-selling models, with the CR-V, HR-V, and Civic leading in their respective Non-National segments.

The company is confident its strategy will ensure that it remains relevant, innovative, and delivers sustainable mobility solutions.