Harmony Auto Opens Denza Showroom In KL; Southern Region 3S Centre Coming Soon
Harmony Auto, a globally recognised automotive retailer, has officially launched its inaugural Denza showroom in Kuala Lumpur. Located at Atlan Tower on Jalan Ampang, KL, this marks the retail entry of the Denza brand into Malaysia. Denza is BYD’s sub-brand for premium vehicles.
As a leading automobile dealership group specialising in luxury and ultra-luxury vehicles, Harmony Auto has presence in Hong Kong, Southeast Asia, Australia, Japan, as well as other Asia Pacific countries. It had entered into a strategic partnership with BYD in 2023.
Recognising the crucial need for a comprehensive afterales support network, Harmony Auto also plans to establish a Denza 3S (Sales, Service, and Spare Parts) centre in Skudai, Johor, in the near future. This is its commitment to providing a complete ownership experience for Denza customers. 
“Malaysia remains attractive with growth opportunities for automotive brands,” stated Liu Xueliang, General Manager of BYD Asia-Pacific Auto Sales Division. “The introduction of Denza demonstrates our commitment to bring advanced EV technology to Malaysia as the market’s appetite for sustainable mobility continues to grow. From our preliminary market research, the Denza D9 is well-received and is aligned with the increasing market demand for eco-friendly transportation solutions and premium electric vehicles.”
Fanny Lee Fong Ching, Head of Sales at Denza Harmony Auto KLCC, expressed, “Harmony Auto has a rich heritage in premium automotive retail globally and we are proud to be entrusted to care for the needs of Denza customers in Malaysia. Today is a celebration for the team as we officially open our doors to customers in KL, and very soon in Johor too. We look forward to delivering high-quality service and grow in congruent with market needs.”
A Premium EV Experience
The strategically located Denza Harmony Auto KLCC showroom in the heart of Kuala Lumpur’s bustling central business district offers convenient access for potential customers. The spacious 5,500 sq. ft. showroom is capable of showcasing up to 6 vehicles and boasts a clean, modern minimalist aesthetic with contemporary finishes. High-quality materials, sleek finishes, and sophisticated lighting accentuate the premium customer lounge and vehicle display areas to create a luxurious ambience.
The showroom features integrated digital displays and interactive screens, providing visitors with an immersive and modern premium brand experience synonymous with Denza. Visitors can explore the Denza D9 on display, consult with experienced product advisors, and enjoy premium amenities such as a coffee bar and merchandise counter. The showroom is projected to attract between 100 and 500 visitors weekly.
The official launch of this showroom follows the launch of the Denza D9 fully electric MPV. The Denza D9 is available in 2 variants i.e. Denza D9 Advanced (FWD) @ RM259,000, and Denza D9 Premium (AWD) @ RM309,000. It is covered by up to 8 years (or 160,000 km) warranty for the battery (State-of-Health 70% or above) and up to 8 years (or 150,000 km) on its drive motor and motor controller. It also comes with a vehicle warranty of up to 6 years (or 150,000 km).
Bookings for the Denza D9 are currently open, with an exclusive early bird discount available.
As of the end of 2023, Harmony Auto operates over 80 authorised dealer outlets worldwide. Denza Harmony Auto KLCC is located at Atlan Tower (Menara Atlan), 161B, Jalan Ampang 50450 Kuala Lumpur, and is open Monday to Sunday from 9:00 AM to 9:00 PM. 
