Chery To Start Regional Export From Malaysia
Chery Corporate Malaysia Sdn Bhd (Chery) has announced that it will start exporting its vehicles to other Southeast Asian (SEA) markets this year. Its regional exports will include both internal combustion engine (ICE) and plug-in hybrid electric vehicle (PHEV) models, as the Chinese automaker continues to expand its regional presence.
This will also make Chery the first Chinese automotive brand to export vehicles manufactured in Malaysia, and helps solidify Malaysia’s position as a key production hub for the region. It also aligns with the company’s long-term strategy to establish Malaysia as its regional production and research and development (R&D) centre.
“Chery is progressing well towards establishing Malaysia as our production and research and development (R&D) hub in Southeast Asia,” stated Leo Chen, Executive Vice President of Chery Corporate Malaysia. “Expanding our exporting capabilities enhances our production capacity to meet the region’s growing demand. Furthermore, Chery is excited to play a role in boosting Malaysia’s economy, developing local talent and strengthening our supply chain.”
The initial export phase will focus on the Jaecoo range heading to Vietnam, particularly the J7 SUV. Subsequently, it will follow up with exports to other key SEA markets including Thailand, Brunei, The Philippines, and Singapore.
Production for these export markets will be handled at Chery Corporate Malaysia’s existing facility in Shah Alam, Selangor. To accommodate the anticipated increase in production volume, Chery has also forged strategic partnerships with other local assembly plants within Malaysia. This collaborative approach is expected to ensure a smooth and efficient scaling up of production to meet future demand.
This announcement follows a record-breaking year for the Chery Group globally, with over 2.6 million vehicles sold in 2024, representing a 38.4% year-on-year increase. Exports also saw impressive growth, reaching 1.1 million vehicles, a 21.4% jump from the previous year.
This expansion of Chery’s export capabilities underscores the importance of the Malaysian automotive sector and its potential as a regional export hub. The company’s commitment to local talent development and strengthening its supply chain further reinforces its dedication to supporting the growth of the Malaysian economy.
For more information on Chery Auto Malaysia, visit www.chery.my. To learn more about Jaecoo, visit www.jaecoo.com.my.