Allure Auto Old Klang Road Is First Stellantis Multi-brand Dealership In Malaysia
Stellantis Malaysia celebrated a milestone in its network expansion with the recent launch of Allure Auto Old Klang Road, the first multi-brand dealership in the country under its management. This new showroom, located strategically along Old Klang Road, KL, is the 2nd dealership opened since Stellantis Malaysia assumed the role of principal. It brings together Peugeot’s lineup of models alongside the recently launched Leapmotor brand, showcasing the Leapmotor C10 electric SUV.
Designed with a modern aesthetic that combines the unique branding of both Peugeot and Leapmotor, the facility offers a customer-centric experience. With space for up to 5 vehicles, the showroom includes an inviting customer lounge, a dedicated vehicle delivery area, and an interactive vehicle configurator display to enhance the buying experience. 
“I am delighted to introduce our first multi-brand dealership in Malaysia, Allure Auto Old Klang Road. This facility is designed to showcase our captivating range of Peugeot vehicles and the innovative all-new Leapmotor C10 electric SUV. Allure Auto has been a great dealer partner and this second outlet, with more to come, showcases their commitment to providing exceptional brand experiences to our customers and expanding our network nationwide,” said Jamie Francis Morais, Managing Director of Stellantis Malaysia.
Allure Auto Old Klang Road will operate as a 1S (sales only) dealership in the initial phase. However, plans are in place for an additional service and spare parts (2S) facility in USJ 1, which will be shared with Peugeot Subang Jaya. This expanded facility, staffed by Stellantis-certified technicians, will provide comprehensive support for both Peugeot and Leapmotor customers, including high-voltage system repairs for the Leapmotor C10 EV, along with body & paint services, diagnostics as well as general maintenance.
The Allure Auto Old Klang Road facility also represents Stellantis Malaysia’s commitment to delivering an enhanced customer experience with both Peugeot and Leapmotor brands. By expanding its network and meeting customer demand for both traditional and electric vehicles, Stellantis Malaysia is reinforcing its commitment to accessibility and innovation in Malaysia’s automotive market.
Allure Auto Director, Lai Choong Yik highlighted the strategic importance of Old Klang Road as a central location. “Old Klang Road has long been recognised as a pivotal location in Kuala Lumpur. With the establishment of Allure Auto Old Klang Road, we are strategically positioned to bring the brand closer to our valued customers and enthusiasts. Our dedicated and knowledgeable team members are committed to providing exceptional service, offering a seamless experience that showcase both Peugeot and Leapmotor under one roof. Moreover, we are committed to meeting the aftersales needs of our existing customers through our upcoming service facility in USJ 1. We thank Stellantis Malaysia for giving us this privilege to be part of this journey.”
To support existing Peugeot customers, Allure Auto will collaborate with nearby authorised dealerships to deliver seamless technical support and aftersales solutions.
For more information about Peugeot and Leapmotor in Malaysia, visit peugeot.com.my and leapmotor.com/my.
