Jaecoo Taps Into Demand In East Malaysia; First Dealership Officially Open In Kota Kinabalu

Jaecoo, which touts itself a premium off-road SUV brand, has officially opened its first dealership in East Malaysia, marking a significant milestone in its expansion in the Malaysian market. Located in Kota Kinabalu, Sabah, the new dealership reflects the brand’s commitment to enhancing its sales and service network and meeting the needs of its growing customer base.

“East Malaysia is an important market to us. Fans can expect to be immersed in a premium ownership experience that embodies the Jaecoo “From Classic, Beyond Classic” brand essence. We believe the J7 fits right in with the appetite of SUV fans in Sabah and Jaecoo is ready to fulfil this demand,” said Chery Corporate Malaysia Executive Vice President, Leo Chen.

The new dealership is operated by Universal JAECOO Sdn Bhd, is strategically situated off Jalan Lintas, one of Kota Kinabalu’s main roads. Designed with a distinctive geometric exterior, the location ensures high visibility and convenient access for commuters traveling to and from the city.

Inside the dealership, visitors can explore both the All-Wheel-Drive and Two-Wheel-Drive variants of the Jaecoo J7 SUV in a relaxed and customer-friendly environment.  “Our professionally trained sales advisors are also ready to attend to product enquiries and to arrange test drives upon request. With the future in mind, we believe we are well positioned in the market and have the capabilities to expand in tandem with our customer base in Sabah,” said Jaecoo Malaysia Vice President, Emily Lek.

The dealership is equipped to handle a steady foot traffic of around 200 visitors per month, offering a complete experience from vehicle purchase to aftersales care. Inside, customers will be able to enjoy a comfortable lounge, complimentary high-speed internet, a dedicated coffee and tea bar, as well as prayer rooms to accommodate diverse needs.

Universal JAECOO Sdn Bhd Managing Director, Datuk Chok Yun Kiong, expressed his excitement about bringing the JAECOO brand to Sabah. “The team at Universal JAECOO is ever ready to deliver the best for our customers in Sabah. We are thrilled to be entrusted to carry the JAECOO brand which is a testament to our capabilities and experience as an auto retailer that understands the East Malaysian market”. 

The Universal JAECOO dealership is located at Jalan Limau Manis Iramanis, Off Jalan Lintas, 88400 Kota Kinabalu, Sabah. For more information, visit www.jaecoo.com.my or follow Jaecoo Malaysia’s social media platforms for the latest updates.