Federal Auto Group Opens Jaecoo Showroom In Menara MBMR Kuala Lumpur
Federal Auto Group, a subsidiary of MBM Resources Berhad, has entered into a strategic partnership with Jaecoo Malaysia, marking a significant step in its commitment to delivering premium automotive experiences. Out of this collaboration is the opening of a new Jaecoo dealership at Menara MBMR, operated by FA Sino Premium Sdn Bhd, a subsidiary of Federal Auto Group. 
This new showroom will focus on providing top-tier customer experiences, continuing Federal Auto’s legacy as a trusted name in the premium automotive market. “Locating our first Jaecoo showroom here in Menara MBMR is going back to our roots where Federal Auto started selling cars in KL at this prestigious location in 1970,” said Ms. Wong Fay Lee, Chairman of Federal Auto. The location of Menara MBMR, where Federal Auto started selling cars, is a symbol of the company’s longstanding dedication to excellence. With its many years of experience in the premium market, Federal Auto is well-positioned to cater to customers’ needs, ensuring both excellent sales and aftersales services.
In addition to this, Federal Auto plans to expand further with a new 4S outlet in Segambut which is expected to start operations in 2025. The partnership with Jaecoo Malaysia is seen as a natural fit, combining Jaecoo’s commitment to and investment in the Malaysian market, with Federal Auto’s decades-long experience in the premium automotive sector. “Jaecoo team has proven themselves as a brand that is unhesitating and swift in setting up the distribution infrastructure and bringing the promised vehicle models into Malaysia,” added Ms. Wong. “We are proud and thrilled to begin our partnership with Jaecoo Malaysia.”
“Jaecoo’s distinctive position as a challenger SUV brand, paired with Federal Auto’s legacy as an experienced premium auto retailer, is a winning synergy. This strategic partnership is firmly rooted in our shared passion for excellence and long-term growth. Together, we are excited to raise the bar in delivering a truly premium ownership experience to benefit customers,” said Jaecoo Malaysia Vice President, Emily Lek.
This new dealership at Menara MBMR is more than just a showroom; it represents Federal Auto Group’s growth and the continued strengthening of its position in the Malaysian automotive market. Menara MBMR is located along Jalan Syed Putra, KL. You can contact the dealership at 014-385 9876.
