Hino Motors Expands Presence In Sibu With Upgraded 3S Centre
Hino Motors Sales (Malaysia) Sdn Bhd (HMSM) and partner, Jong Seng Sdn Bhd, have upgraded the Hino 1S centre in Sibu into a new 3S (Sales, Service, and Spare Parts) centre. This move is part of Hino’s commitment to providing comprehensive support to its customers, and addressing their evolving needs with a one-stop solution.
Jong Seng Sdn Bhd, established in 1980, has been a trusted Hino Authorised Dealer with multiple sales and service outlets across Sarawak. The decision to upgrade the Sibu 1S centre to a 3S centre was driven by increasing customer demand for service and maintenance in Sibu and its surrounding areas. With this upgrade, Jong Seng can now offer a comprehensive range of services, including vehicle sales, spare parts, repair facilities, and vehicle inspection capabilities, all under one roof.
The newly upgraded 3S centre has been strategically relocated near its previous premises to better serve the surrounding industrial area. Designed to reflect Hino’s Japanese-inspired ideals and corporate identity guidelines, the centre includes a 1,200 sq. ft. office area and a 2,400 sq. ft. warehouse. It is equipped with 6 service bays capable of handling at least 3 service intakes per day, ensuring efficient and effective service delivery.
The new 3S centre was officially opened by HMSM Managing Director Hiroshi Takahashi, Director Ahmad Yasmin bin Yahya, and Operating Officer Chan Ing Chyi, along with Jong Seng Sdn Bhd’s Chairman Yong Chee Kui, Managing Director Yong Chin Nen, and Director Jong See Fong.
“At Hino, customers are at the heart of everything we do. Jong Seng, previously a 1S dealer, already had a loyal customer base. By upgrading to a 3S centre, we can now offer more services in sales, service, and spare parts in Sibu. This upgrade aims to boost customer confidence in purchasing and maintaining Hino vehicles,” said HMSM Managing Director, Hiroshi Takahashi who highlighted the importance of being customer-centric. 
“We are committed to increasing our aftersales service to provide our customers with the best support. We strive for excellence in sales, service, and spare parts through various programs, ensuring every Hino vehicle performs at its best throughout its lifecycle. Hino also offers training programs for Jong Seng consultants, technicians, and service advisors to ensure they are well-trained and professionally equipped,” he explained.
The Jong Seng HINO Authorised 3S centre branch in Sibu is located at No. 5, Lorong Alan 5D3, Jalan Alan, 96000 Sibu, Sarawak. Its operating hours are Mondays to Saturdays, 8:00 AM to 5:00 PM.
You can contact the centre directly (084-366 060) for any inquiries. 
