2024 Proton X50 Regains Segment Leadership
The Proton X50 updated for 2024 has once again showed its dominance in Malaysia’s SUV market, with Proton announcing a strong sales performance for the 2024 X50 in July, its first full month on the market. Proton’s B-segment SUV recorded an impressive 2,585 units sold, marking its best performance of the year and reaffirming its position as Malaysia’s top choice in the compact SUV segment.
Since its initial launch on October 27, 2020, the Proton X50 has gained significant attention, selling nearly 120,000 units to-date. This makes it the fastest-selling SUV in Malaysian automotive history, a feat accomplished despite increasing competition from both Japanese and Chinese automakers. The X50 captured a notable 10.3% market share in the SUV segment from January to June 2024, securing PROTON’s strong presence in the market. 
PROTON has made key updates to the 2024 X50, enhancing its appeal by addressing customer feedback, with most of it not seen but heard; or rather unheard. Notable improvements include better noise, vibration, and harshness (NVH) reduction for a more refined driving experience, alongside an upgraded infotainment system with a 10.3″ display provided as standard across all variants. The addition of a 360-degree camera system featuring a ‘3D Live Feed’ view, along with a powered tailgate for the Flagship and Premium variants, adds further further appeal and satisfy some of the wants of customers.
The 2024 Proton X50 is helping the model attract a diverse customer base, appealing to both male and female buyers. Over 60% of buyers are aged between 26 and 50, signifying a broad spectrum of appeal. Feedback indicates that the vehicle’s design meets the needs of young professionals and families alike, offering the ideal balance of size and functionality.
“July’s sales performance for the 2024 Proton X50 is a testament to the hard work and dedication of the entire team at Proton who listened closely to customer feedback. The model’s blend of performance, safety, and connectivity continues to resonate with our customers, this satisfying their needs. At the same time, PROTON has made local production improvements and the customer-centric enhancements have kept the Proton X50 ahead of the pack. Going forwards, PROTON will continue to innovate and deliver exceptional value to our customers, reinforcing our position as a key player in the automotive industry.” said Roslan Abdullah, Chief Executive Officer, PROTON Edar.
Furthermore, PROTON’s extensive network of 157 3S / 4S outlets ensures that customers receive reliable aftersales service, and help improve customer satisfaction and loyalty.
