GWM’s Strategy For Malaysia Includes Local Assembly Of Haval H6
Great Wall Motor (GWM) is making waves in the global automotive market with its long-termism business strategy which focuses on 4 key pillars i.e. Locally Built, Locally Operated, Locally Cultivated, and Supply Chain Integration. This strategy has paid off, resulting in a 62.59% year-on-year increase in global sales, with GWM selling an impressive 201,500 units overseas in the first half of 2024.
In Malaysia, GWM hopes to build on this momentum by launching a range of vehicles in 2024. Subsequent to the Tank 300 will be the GWM Haval H6. Dubbed the ‘Best-Selling SUV in China’, it is set to be launched in Q3 2024. This vehicle also marks a significant milestone as GWM’s first CKD (Completely Knocked Down) model in Malaysia. The Ora Good Cat, 07 and Tank 300 are all imported models. 
Collaboration With EPMB
The GWM Haval H6 CKD project is a collaborative effort with EP Manufacturing Berhad, a Malaysian automotive investment holding company. The establishment of a CKD plant in Malaysia is a strategic move for GWM to strengthen its presence in the ASEAN region. This initiative not only expands GWM’s production capabilities overseas but also creates more employment opportunities for Malaysians.
The assembly plant will enable GWM to offer a more affordable range of high-quality vehicles, backed by a comprehensive sales, aftersales service, and spare parts infrastructure network. This approach ensures that GWM can better meet the diverse needs of its customers in Malaysia and possibly the broader ASEAN market.
A Commitment To Sustainable Mobility
GWM is also committed to promoting sustainable mobility solutions in Malaysia. Following the successful launch of the electric hatchback GWM Ora Good Cat at the end of 2022, GWM has continued to expand its product line with environmentally friendly vehicles. 2024 has been a pivotal year for GWM, with the introduction of the GWM Ora 07 in April and followed by the GWM Tank 300 in July, both receiving overwhelming response from Malaysian consumers. The GWM Tank 300, a leading off-road SUV in China, has already garnered over 300 bookings in Malaysia shortly after launch. 
GWM’s Commitment To Malaysia
Since entering the Malaysian market in 2022, GWM has been redefining the concept of automobiles with its innovative and user-friendly vehicles. The brand’s philosophy, “A car is not just a mode of transportation, but a showcase of your lifestyle,” resonates with the local market.
The introduction of the GWM Ora Good Cat, GWM Ora 07, and GWM Tank 300 emphasises GWM’s commitment to making Malaysia a pivotal hub in its global strategy. With direct access to the manufacturer, GWM Malaysia ensures that customers receive unparalleled aftersales support and warranty services, reflecting the brand’s dedication to quality and customer satisfaction.
“Our commitment to delivering innovative products and excellent services has always been at the core of our mission in Malaysia,” affirmed Mike Cui An Qi, Managing Director of GWM Malaysia. “We aim to establish GWM as a renowned and trusted brand, recognised for our dedication to quality and customer satisfaction.”
As GWM continues to expand its footprint in Malaysia, the brand aims to become a key player in the local automotive industry, offering vehicles that are not only technologically advanced but also aligned with the evolving needs of Malaysian consumers. 
