Mercedes-Benz Malaysia Appoints Nadia Trimmel As New Vice President Of Marketing & Sales
Mercedes-Benz Malaysia has announced a new appointment in its senior leadership team. Nadia Trimmel officially assumed her role as Vice President of Marketing & Sales for Mercedes-Benz Cars Malaysia & SEA II on 1 July 2024.
Trimmel’s extensive background in the automotive industry and her proven track record with Mercedes-Benz position her as a key player in driving the company’s marketing and sales strategies in the region. She joined Mercedes-Benz in 2014 as General Manager Sales and quickly advanced to become Managing Director of Mercedes-Benz Vans South Africa within 2 and a half years. Her tenure at Mercedes-Benz South Africa was marked by her integral role on the Executive Committee since 2017, and her leadership in transitioning the market to the innovative Retail of the Future sales model in 2018.
“Taking on this new role, I am thrilled to join the SEA II executive team and I look forward to contributing towards shaping our strategy within the vibrant automotive landscape in Malaysia and the greater SEA II region. I look forward to collaborating with the team, our retail partners, and various stakeholders to strengthen our market position through innovative sales strategies and customer-centric marketing initiatives. It is an exciting time to be at the forefront of change with the recent implementation of our new sales operating model, Retail of the Future. I am confident that together, we will establish new standards of success for Mercedes-Benz in the region, whilst keeping our customers at the heart of what we do,” expressed Trimmel.
Trimmel’s academic credentials include a bachelor’s degree in Marketing and Economics from the University of the Witwatersrand and an MBA from Manchester Metropolitan University. Her nearly 25-year career in the automotive sector spans key roles in marketing, sales, and aftersales at Ford and Nissan before her impactful contributions at Mercedes-Benz. Trimmel has been pivotal in driving numerous strategic initiatives, product advancements, and process optimisations, particularly within the Mercedes-Benz Vans division in South Africa.
Trimmel’s strategic approach and resource optimisation have been central to achieving targeted sales and financial objectives. Her leadership is characterised by fostering a cohesive team environment and a commitment to high performance and sustainable business growth.
Nadia Trimmel succeeds Bettina Plangger, who is taking on a Strategic Project assignment within Region Overseas in Stuttgart, Germany.
