Continental MaxContact MC7 High Performance Tyre Launched In Malaysia
Continental Tyres has launched its latest Generation 7 tyre in Malaysia i.e. MaxContact MC7, specifically tailored for driving conditions in the Asia Pacific region. The Continental MaxContact MC7 is classified as a sport, high performance tyre placed one rung under the SportContact SC7 Ultra High Performance tyre. 
The new MaxContact MC7 has been designed to deliver good driving performance with maximum control and precise handling. The handling and stability of the tyre at fast corners or sharp turns comes from the optimisation of pressure distribution within the tyre. The MaxContact MC7 does this by maximising the contact patch with the road that now has a wider footprint courtesy of the Cornering Macroblocks that distributes forces to improve grip. Furthermore, its ReFlex Compound also provides higher resistance to tyre deformation, with stabiliser bars built into the outer channel of the tyre.
Additionally, the MC7 tyre tread is designed with Laser-cut 3D sipes of varying shapes i.e. lightning, star and aquasipes on different sections of the tyre in order to maximise braking efficiency and stability. This is especially crucial in our extreme weather conditions. The silica technology used in the ReFlex Compound also enhances the transfer of kinetic energy to heat when braking; in normal driving conditions, the advanced polymer minimises energy loss. Further, the aquasipes help improve water dispersal in heavy rain through concealed grooves, to provide shorter braking distances on wet roads and reduce the risk of aquaplaning.
Another feature of the MC7 tyre is the upgraded Two-in-1 Noise Breaker 3.0. Using the Venturi effect, the Flow X-celerators in the tyre grooves disrupt the sound waves traveling through them thus preventing noise build-up and resulting in a quieter drive. In comparison tests with the preceding MC6 tyre (based on 235/35 R19 size), the MC7 has better braking performance in the dry and wet, better handling in the dry, better fuel efficiency and improved noise suppression.
“Developed and tested by a team of 25 engineers and material experts through more than 8,000 hours in R&D, we engineered a high-performance sporty tyre that meets the unique needs of the drivers who seek the thrill from their everyday driving,” said Mr. Tolga Mutlu, Head of Product Management, Continental Replacement Tyres APAC.
“The MaxContact MC7 is the latest addition in Continental’s line-up of Gen7 products, which represent the latest generation of our tyre technologies developed specifically for APAC drivers. We are confident that it showcases our advanced R&D capabilities to deliver best-in-class performance for remarkable driving experiences in the everyday,” he continued.
The Continental MaxContact MC7 tyre comes in sizes ranging from 16″ to 21″ and is available through its dealers as well its official online stores in Lazada and Shopee. This tyre is suitable for a wide range of vehicles from sedans (e.g. BMW 3 Series, Mercedes-Benz S-Class, Volvo S60) to crossovers (e.g. Toyota Corolla Cross, Mini Countryman).
