Toyota Start Your Impossible Outrun 2024 Raised RM200,000 For National Cancer Society

UMW Toyota Motor Sdn Bhd (UMWT) celebrated the success of the 3rd Toyota Start Your Impossible Outrun, with over 6,000 participants gathered recently at Dataran Merdeka, Kuala Lumpur. This charity run, a key part of Toyota’s global Start Your Impossible (SYI) campaign and the brand’s mission of ‘Mobility For All’, also raised RM200,000 for the National Cancer Society of Malaysia (NCSM) for its initiatives to tackle cancer.

The Toyota Start Your Impossible campaign was created to mark Toyota’s evolution into a mobility company and also its longstanding global partnership with the International Olympic and Paralympic Committees. UMWT has been hosting the annual Toyota Outrun as part of this initiative, promoting an inclusive and innovative mobility culture and demonstrating its commitment to social responsibility while enhancing its image as a youthful brand.

“The Toyota Start Your Impossible Outrun exemplifies our commitment to Move Your World. Apart from promoting physical activity, it fosters social responsibility and empowers individuals to use mobility for positive change. This event inspires participants to challenge their limits and support a meaningful cause,” commented Datuk Ravindran K., President of UMWT.

The Toyota Start Your Impossible Outrun 2024 not only achieved an impressive turnout and raised significant funds, it also ignited moments of personal triumph and camaraderie. Participants from diverse backgrounds, including over 200 international runners, came together to share stories of resilience and collective determination in the fight against cancer. As the event concluded against the iconic backdrop of Dataran Merdeka, it left a lasting impression of achievement and unity, inspiring future editions to continue pushing boundaries and fostering positive change.

Building on the success of previous years, this year’s event featured a variety of categories, including a 10KM race with a RM50,000 prize pool and a 5KM Fun Run. These categories provided inclusive opportunities for participants of all ages to join the excitement and support a charitable mission. Notably, the event offered the largest prize money in its category, with a wide distribution across top positions, enhancing its appeal among both competitive runners and casual participants.

“We hope that the proceeds from the event will significantly bolster NCSM’s initiatives, including Community Cancer and Health Screening programmes, the transformative Jejak Kanser, and Vaccination Drives. Additionally, these funds will ensure daily transportation for patients residing in Children and Adult’s Homes, providing them with essential access to medical care,” Datuk Ravindran K. added.

“We hope that the proceeds from the event will significantly bolster NCSM’s initiatives, including Community Cancer and Health Screening programs, the transformative Jejak Kanser, and Vaccination Drives. Additionally, these funds will ensure daily transportation for patients residing in Children and Adult’s Homes, providing them with essential access to medical care,” added Datuk Ravindran K.

The inaugural Toyota Outrun in 2019, organised by UMWT with Malaysia’s Paralympian Abdul Latif as the ambassador, and successfully raised RM151,000 for the Paralympic Council Malaysia. Since then, the event has grown significantly in both participation and funds raised, becoming a cornerstone of Toyota’s commitment to promoting mobility and supporting charitable causes in Malaysia. Looking ahead, UMWT aims to expand the run event to include both a half marathon and a full marathon, with a vision for it to become a major running event in the country.

To learn more about UMWT’s ongoing initiatives and stay updated on its efforts towards creating a more accessible future, please visit https://www.toyota.com.my/en/discover-toyota/start-your-impossible.html.