Chery Malaysia Manufacturing Facility In Shah Alam Rolls Out ASEAN’s First Locally Produced Jaecoo J7

Chery Auto Malaysia Sdn Bhd has achieved a significant milestone with the official launch of its new manufacturing facility, the Chery Corporate Malaysia Factory, in Shah Alam, Selangor. Coming out from this factory is the Jaecoo J7. This makes Malaysia the first country in the ASEAN region to produce this premium off-road SUV. In the near term, the Shah Alam facility will be producing Jaecoo models; Chery has an agreement with Inokom in Kulim, Kedah to assemble the Omoda and Tiggo models.

The official opening of the factory was celebrated with the roll-out of the first locally assembled Jaecoo J7 All-Wheel Drive (AWD) premium SUV witnessed by Malaysia’s Minister of Investment, Trade and Industry, Yang Berhormat Senator Tengku Datuk Seri Utama Zafrul Tengku Abdul Aziz, as well as China’s Minister of Industry and Information Technology (MIIT), Dr. Jin Zhuanglong. The high-level Chinese delegation underscored the importance of this event and Chery’s substantial investment in Malaysia.

“Malaysia is a very important market for Chery. Our vision for the Malaysian market is to grow with our local partners and customers for the long term,” said Chery Automobile Co. Ltd Chairman, Yin Tongyue, at the launch of the Chery Corporate Malaysia Factory.

The establishment of this facility has created 500 new jobs, with potential for further growth in line with market demand. The initial models will be the all-wheel-drive and two-wheel-drive versions of the Jaecoo J7. Chery’s operations in Malaysia thus far has generated over 1,000 jobs and established a strong network of 100 sales and service centres nationwide. Also in Chery’s plan is the setting up of an R&D centre at the Shah Alam facility that will primarily focus on right-hand-drive models.

Crucially, the Shah Alam plant is in proximity to many local vendors as well as the port, allowing room for the growth of export operations.

“In addition to strengthening the value chain of Chery and Jaecoo offerings to customers, today’s launch is a positive leap for Malaysia’s automotive industry and economy. Paired with our strong service network built with our local dealer partners, Chery is excited to deliver best-in-class vehicles equipped with innovative technology, and the absolute best customer experience to the Malaysian market,” added Mr. Yin.

Addressing the evolving Energy Efficient Vehicle (EEV) market, Yin added, “The positive response of customers in Malaysia towards the brand and our offerings by Chery and Jaecoo makes us very happy. With an electrified future on the horizon, Chery is also excited to support the growth of electric vehicles in Malaysia.”

In line with its brand theme of “New Energy, New Eco, New Era”, Chery and Jaecoo had previewed its future EV portfolio at the recent Malaysia Autoshow 2024 showcasing the Tiggo 8 Pro Plug-in Hybrid Electric Vehicle (PHEV), Jaecoo J7 PHEV, and the Jaecoo J6 Electric Vehicle that will eventually enter the market.

The Jaecoo J7 will see its official launch take place over 3 days i.e. 19 – 21 July. For more information, visit www.jaecoo.com.my, or follow Jaecoo Malaysia on social media (https://www.facebook.com/JaecooGlobal/; https://www.instagram.com/jaecoo.malaysia/).