Castrol Marks 100 Years In Malaysia With New Logo and Vision
Celebrating an impressive global presence spanning 125 years, Castrol, a leading brand in automotive lubricants, commemorates one hundred years of excellence in Malaysia. With a rich history of innovation, and setting industry benchmarks, Castrol unveils a new contemporary logo, to signal an era of rapid advancement and evolution for the brand.
“Today, our legacy of pushing boundaries continues,” expressed Keow Mei-Shan, Marketing Director of Castrol Malaysia & Singapore. “As we progress into the realms of electrification, product innovation and adapt our service offerings to cater to the ever-changing needs of consumers, we are charting a new course forward.”
Embodying the brand’s renewed spirit, “We accelerate your progress,” Castrol is committed to drive change through groundbreaking technologies, superior products, and exceptional service experiences. This ethos forms the core of the company’s renewed vision and purpose.
Castrol’s refreshed logo boasts a contemporary, dynamic aesthetic that symbolises a sense of progress and innovation. While retaining the iconic red, green, and white colors synonymous with the brand, the logo has been reimagined to enhance brand recognition and resonance. Furthermore, the brand refresh introduces a new sonic identity crafted to complement the renewed look and feel, with music and sound design evoking sensations of acceleration, forward momentum, and dynamic motion.
Set for an official unveiling this year, the new logo will be accompanied by refreshed packaging designs, marking a comprehensive brand transformation designed with a more contemporary appeal to customers. Castrol is embracing this evolution, and reaffirming a strong commitment to its mission to continually innovate and cater to the evolving needs of consumers worldwide.
