Limited Edition BYD Atto 3 To Celebrate First Anniversary

To mark its first anniversary in Malaysia, BYD has introduced the BYD Atto 3 Anniversary Limited Edition which features an exclusive body kit. The Atto 3 Anniversary edition is priced at RM173,800 and is limited to just 500 units. The anniversary edition boasts the unique Boulder Grey and Ski White colour scheme, available exclusively for the BYD ATTO 3 Extended variant.

The exclusive makeover includes a front bumper lip, front spoiler, front bumper panels, side mirror covers, rear spoiler, rear diffuser, dechromed window panels, side-step panels, and C-pillar panels. With its lowered stance and sporty accents, the BYD Atto 3 Anniversary Limited Edition offers a bold styling that sets it apart from the regular Atto 3.

BYD is among the top selling EV brands in Asia. In July 2023, BYD established itself as Southeast Asia’s leading EV manufacturer. BYD’ s strength lies in its advanced manufacturing technology and competitive pricing, making eco-friendly mobility more accessible for Malaysians.

BYD’s journey in Malaysia began with the launch of the Atto 3 one year ago, where it received over 1,000 orders within the first 10 days. 100 units were successfully  delivered during the initial period and it went on to set a record with the delivery of 1,000 units within the first 100 days of its launch. 

In just one year, BYD has established a nationwide network, comprising showrooms and service centres in the Klang Valley, including Ara Damansara, Glenmarie, TREC Kuala Lumpur, Setia Alam,  Putrajaya, Balakong, and Cheras. This network ensures accessibility, convenience, and top-notch sales and aftersales services. Beyond the Klang Valley, BYD has expanded its presence to northern regions, to places like Alor Setar and Sungai Petani, George Town, Butterworth, Ipoh, and to the southern region in Johor Bahru, as well as Kuching in East Malaysia. To-date, BYD has 14 showrooms nationwide. It has started phase 3 recruitment of dealers to expand its network further.

To amplify its service offerings, BYD introduced several aftersales service packages, including Service Standard and Service Plus packages, earlier this year. These packages ensure that every facet of aftersales service adheres to global benchmarks, guaranteeing BYD EV owners a seamless ownership experience. The company’s digital initiatives further enhance customer service, providing convenient locating of service centers through the user-friendly BYD mobile application and for technician-performed service diagnostics. 

The year also saw Sime Darby Beyond Auto, the official authorised distributor of BYD in Malaysia, joining forces with Scientex Berhad to formalise their commitment to championing the widespread adoption of EVs and seamlessly integrate EV charging facilities into affordable housing developments.

“BYD’s first year in Malaysia has been nothing short of extraordinary. The overwhelming response and achievements signify a paradigm shift in our automotive industry. The collaboration between Sime Darby Motors Malaysia and BYD has not only introduced cutting-edge electric vehicles but also redefined customer expectations. We are not just celebrating a year but a future where sustainability, innovation, and customer satisfaction seamlessly converge,” said Jeffrey Gan, Sime Darby Motors Managing Director, Southeast Asia.

Eagle Zhao, Managing Director of BYD Malaysia, added, “As we reflect on BYD’s year in Malaysia, we are filled with gratitude for the warm reception and enthusiasm from the Malaysian market. The success of the BYD Atto 3 followed by the rapid introduction of the BYD Dolphin demonstrate the growing appetite for electric vehicles in Malaysia. BYD’s commitment goes beyond delivering cutting-edge vehicles; it encompasses creating a holistic ecosystem for electric mobility”.

In conjunction with the 1st anniversary celebration, Sime Darby Beyond Auto has announced exciting offers for those who make a booking before 31 December 2023. Promotion options include a Free wallbox, charging credits, or a 3-year service package, exclusive rebates and a chance to visit BYD Headquarters in Shenzhen, China. This promotion is applicable to the purchase of BYD Atto 3 and BYD Dolphin models, with  variant options varying for each promotional package (terms and conditions apply).