Nissan Motor Co., Ltd. has revealed its all-electric concept vehicle ahead of the Japan Mobility Show (formerly Tokyo Motor Show) which is happening in late October 2023. The Nissan Hyper Urban concept was digitally revealed earlier at a new design presentation hall in the Nissan Technical Centre in Atsugi, Kanagawa, and is part of a series of all-electric concepts from the brand.
Its series of concepts will be revealed one by one* in digital form, leading up to the show’s press day on 25 October. The concepts feature the word “hyper” to express the heightened excitement they aim to bring. Each concept is represented by a symbolic character and has custom-tailored features that add value to unique lifestyles and diverse aspirations. The concepts are also meant to help customers make a positive impact on the planet without compromising on style or fun.
Nissan’s vision for the Japan Mobility Show will express the brand’s dedication to enriching people’s lives and revolutionising the electric vehicle (EV) landscape with transformative products and technologies.
The Nissan Hyper Urban’s styling complements the sophisticated tastes of its target users, mainly urban- and suburban-based professionals who prioritise environmental sustainability. The vehicle’s design is characterised by a sleek and modern aesthetic to express the users’ discerning taste, making a bold statement while also effectively blending in with their environment.
Furthermore, the Hyper Urban will be fully interwoven into the EV ecosystem. It will feature a V2H (vehicle-to-home) function enabling it to provide power to the home, resulting in significant energy cost savings and reducing strain on the power grid. Moreover, with its V2G (vehicle-to-grid) capability, owners can even contribute surplus power to the grid to support their local community and earn money in the process. The Intelligent Charging Management System features AI that can autonomously charge vehicles and power buildings, providing efficient management of power.
This concept also applies sustainability to vehicle lifespan, making it ideal for people conscious of the long-term value of everything they own. Hardware updates and regular software updates provide a fresh ownership experience over many years. For example, the interior can be refreshed with a new instrument panel that reflects the latest technologies and trends in graphic user interfaces.
The car also represents future design and technological capabilities of Nissan’s electric offerings. The exterior’s lime yellow body changes chromatic expressions depending on the lighting angle. The front and rear scissor doors provide a sense of openness and character, while the sporty silhouette produces aerodynamic excellence for increased efficiency. Wide tires complete the sporty look, evoking rugged dynamics with urban aesthetics.
The interior is designed to blend in with urban living spaces. Inspired by kaleidoscopic triangles, the instrument panel and display can be customised according to the owner’s mood. In addition, the front seats can collapse and fold into the back seats, creating a sofa-like, private relaxing space. When away from the daily grind, the Nissan Hyper Urban can seamlessly integrate relaxation and utility e.g. park it inside a loft apartment or bungalow so that it becomes an interior space to unwind.
* Nissan has planned further announcements for Oct 10, 17, and 19.