Lu & Sons Celebrates 40 Years Of Partnership With Hino
Authorised 3S dealer, Lu & Sons Engineering Sdn Bhd, is celebrating a 40-year long partnership with Hino. In 1983, Lu Motors Parts Engineering began as a service and repair workshop and a year later established itself as an authorised 2S (service and spare parts) Hino centre. Over time, Lu & Sons became a trusted service provider to Hino vehicles and earning the confidence of customers.
At the time, there was no Hino sales centre in Bintulu, and customers who had wanted to purchase Hino vehicles had to go to Miri. Seeing the potential, Lu & Sons decided to upgrade from a 2S to a 3S Hino centre in July 1997. As the pioneer Hino 3S center in Bintulu, Lu & Sons Engineering now offers comprehensive services encompassing sales, spare parts, maintenance, and repair, primarily focusing on the plantation and construction sectors.
Lu & Sons’ remarkable success has found its foundation in the unyielding dedication and tireless efforts of its associates, reinforced by an all-encompassing culture of customer-centric service deeply embedded within the organisation. 40 years on and with 3 branches in Bintulu, Kuching, and Sibu, Lu & Sons has consistently upheld its commitment to providing top-tier products and services.
Looking ahead, Lu & Sons had undertaken a comprehensive facility enhancement by introducing a fresh and modern facelift to its dealership. This includes the upgrading of various spaces, notably the customer waiting room, reception area, meeting room, training room, awards room, prayer room, conference room, and the addition of a mechanic display board. 
At a handover ceremony of a Hino 200 Series lorry to Lu & Sons customer, Art & Sign Shop, Hino Motors Sales (Malaysia) Sdn Bhd (HMSM) was also on hand to give appreciation to Lu & Sons’ dedication over the past 40 years. HMSM’s Managing Director, Atsushi Uchiyama, presented a memento to Lu & Sons Engineering Sdn Bhd’s Managing Director, Lu Kui Tiong, in appreciation of their hard work throughout the partnership.
Significantly, Lu & Sons was the pioneering Hino 3S dealership which introduced the 700 Series prime mover to Malaysia in 2014. This upgraded version, capable of producing up to 460 hp, helped to significantly narrow the performance gap to its European counterparts. Lu & Sons had identified its potential in segments such as logging, container transport, and palm oil tanker haulage, and successfully sold all 6 units from the initial batch.
As it looks beyond 2023, Lu & Sons will carry on its commitment to be “The Best in Town” and continue building on its legacy and achievements. 
