Sports company PUMA, will be introducing its AW 2023 Motorsport collection, bringing to the market the ultimate fusion of track-worthy performance and street-smart style. The collection of street lifestyle is designed in collaboration with some of the world’s top motor brands.
The latest Motorsport collection will launch across 4 markets in Southeast Asia i.e. Malaysia, Singapore, Indonesia, and Philippines. The collection will feature T-shirts, hoodies, jackets, track pants, shorts, caps, and shoes.
In conjunction with the Motorsport collection, PUMA is also launching its inaugural Car Club event in SEA, with Malaysia being the event’s first stop in the region. PUMA’s first-ever Car Club event in SEA will celebrate
the spirit of the Motorsport community through immersive and interactive experiences, showcases, and more. This event will take place on 25 August 2023 at Sentul Depot, Kuala Lumpur.
The event will feature a community of changemakers and Motorsport enthusiasts who breathe life into the automotive culture, fueled by their passion and exhilaration for speed. At the helm of the Car Club community is PUMA’s SEA Motorsport Ambassador, Choo Sung-hoon (a.k.a “Sexyama”), global MMA superstar and finalist of Netflix blockbuster reality series Physical 100. As passionate as he is in mixed martial arts, he is also a die-hard fan of Motorsport as it provides him with an equal amount of electrifying thrill that he experiences in the octagon.
“Motorsport is among the most exciting things in the world to witness, which is why it’s one of my favourite things in the world to be a part of. I am thrilled to be given this opportunity to be a partner of PUMA, and I cannot wait to share more about how much racing, MMA, and life in general have in common. PUMA’s tagline is to be Forever Faster, which is exactly what Motorsport is meant to be!” said Choo.
Besides Choo, who will be making a special appearance at the inaugural Car Club event at Sentul Depot KL on 25 August 2023, the event also will feature a star-studded lineup of industry leaders from Malaysia, Singapore, and Indonesia who were specially selected to be part of #PUMACarClub community. All of them are passionate Motorsport trailblazers who have fearlessly pushed their limits of endurance and excellence in their own pursuits of greatness.
Representing Malaysia will be Jeremy Lim, Managing Director of Blackbyrd & Dragonfly KL; Huang Ean Hwa, a 30-year advertising & marketing veteran and avid restorer of classic Porsche-branded cars; Asep Ahmad Iskandar, Festival Director of Art of Speed Malaysia; Dato’ David Gurupatham, Barrister of the Honourable Society of the Middle Temple with 3 decades worth of experience; Dennis Yin, a Malaysian dancer, host, and popular influencer; and Remus Chang, Founder & Creative Director of Motorsport Playground and 911 Rebels.
Meanwhile, PUMA’s Motorsport Tribe Captains from Singapore are Gary Hong, Founder of TEN SQUARE, whose mission is to promote the spirit of #DoingGoodTogether; Douglas Khee, creative industry veteran with over 2 decades of experience with high-profile global brands; and Xu Bin, one of Singapore’s biggest heartthrobs and Top 10 Most Popular Male Artistes.
From Indonesia, those representing PUMA as its Motorsport Tribe Captains are Jeffry Jouw (nicknamed Jejouw), Indonesian influencer with a keen passion for cars and sneakers; Hariawan Arif Maulana (Rifie), creative industry veteran and car enthusiast; and Boy Pablo, who founded bisaboy.com through his unstoppable passion for cars.
Apart from featuring PUMA’s community of changemakers, there will be exhilarating games, and performances at the event to give guests a taste of what it’s like to be immersed in PUMA’s extreme world of Motorsport. Attendees of PUMA’s exclusive event can also expect appearances by popular hip-hop dance crew The Zeppo Youngsterz; singer, rapper, and actor Tosh Zhang; activities in collaboration with distinguished car clubs i.e. The Driverz Club (Malaysia) and Horizon Drivers Club (Singapore); a featured lineup of dazzling luxury cars; and more. However, this event is specifically and strictly by invitation only.
But you can check out the AW 2023 Motorsport collection by PUMA which will be available for purchase at selected PUMA stores and PUMA.com from 15 August 2023 onwards. The products’ retail prices range from RM159 – RM729.
To learn more about the new collection by PUMA, visit https://my.puma.com/my/en/motorsport-1.