PROTON Opens New Regional Parts Centre In Sarawak To Improve Aftersales
PROTON has officially opened a new Regional Parts Centre in Kuching, Sarawak, as part of the company’s strategy to enhance the aftersales experience in East Malaysia and expand its presence in the region.
Located in the Bintawa Industrial Estate, the new facility has about 28,000 sq ft of floor space which can store up to 3 months’ worth of inventory. This can help to reduce the lead time for spare parts delivery by at least 30% thus ensuring a better level of aftersales service.
The facility can receive up to 6 containers of parts simultaneously. It is currently processing an average of 17 containers per month, fully utilising its storage capability. Additionally, it is also capable of receiving direct shipments from overseas.
“With increasing customer demand over the last 4 years, PROTON’s previous warehouse facilities in East Malaysia were overflowing with parts and running inefficiently due to space limitations. The new Regional Parts Centre in Kuching is 3 times larger than its predecessor and will function as a parts distribution centre for aftersales parts and components for Sarawak as well as Sabah if the need arises,” said Roslan Abdullah, Deputy Chief Executive Officer of PROTON who had hosted a group of Sarawak Proton dealers on a visit to the Parts Centre.
“The added space also allows PROTON to increase delivery by 50% from 3,000 orders per month to 4,500 orders per month with a maximum capacity of 6,000 orders per month should it be needed. This allows us to achieve more parts throughput and as of today we are quickly clearing backlogged orders from our dealers and customers,” he added.
PROTON’s vehicle sales in East Malaysia accounted for 15% of total sales volume in 2022. Its market share has grown from 10% in 2018 to 20% in 2022, climbing steadily since 2019 following the introduction of the Proton X70. The popularity of the new X-series SUV models however, is not the only driver of growth as the evergreen Proton Saga remains as the most popular model. Last year, the top 3 Proton models sold in East Malaysia were the Proton Saga (10,242 units), followed by the Proton X50 (4,181) and Proton Persona (2,605).
“PROTON sold 7,697 units in East Malaysia in 2018 but last year, a total of 19,844 units were sold, which is equivalent to sales growth of 158%. We target to achieve bigger numbers this year with the continued improvement in after sales service as well as the launch of new and updated models in the pipeline,” Roslan further commented. “Customer satisfaction remains our goal, and we know PROTON still needs to strive to improve our level of aftersales service. Each positive step we take brings us closer to our target, and we remain committed to provide high quality products to go along with a similarly high level of aftersales support”.