Mitsubishi Motors Malaysia Achieves Record High Sales In 2022
Mitsubishi Motors Malaysia (MMM) has declared a record high sales turnover of 24,017 for 2022. Over the last 12 months, the official distributor of Mitsubishi Motors vehicles in Malaysia, experienced a 37.3% increase over the same period in 2021. Overall, Mitsubishi Motors is ranks 3rd in the non-national brand segment in Malaysia, with an estimated market share of 3.3%.
Contributing 59.6% to the brand’s total sales achievement is the Mitsubishi XPANDER. This 7-seater crossover had its best sales performance year with 14,316 units sold between January and December 2022, an increase of 93.5% compared to 2021. The XPANDER continues to reign as the best-selling Japanese 7-seater crossover in Malaysia.
Concurrently, the Mitsubishi Triton pickup truck continued to enjoy success with 9,697 units sold in 2022. This is a 4.6% year-on-year increase in sales and contributed 40.4% to the company’s overall sales. The Mitsubishi Triton managed to retain its 2nd place ranking in the pickup truck segment despite strong competition.
“MMM is delighted to achieve a record-high sales performance in 2022, and we thank each and every Mitsubishi customer across the nation for their unwavering support. One of our significant achievements of the year was that we celebrated the Triton pick-up truck reaching a 100,000-unit sales milestone in Malaysia since MMM’s inception in 2005,” said Shinya Ikeda, Chief Executive Officer of MMM.
“On the product front, we also welcomed great news at the end of last year as Team Mitsubishi RALLIART’s Triton was the overall winner despite being a first-time entrant at the Asia Cross Country Rally (AXCR) in November. The Triton Rally Car is built based on mass-production Triton, with only a few modifications on body weight and safety equipment for the competition. All the elements such as high performance, durability, comfort, and good handling have been engineered into the original products in the market. Now every Mitsubishi Motors customer can feel the motorsports DNA in their model,” he added.
Mr Ikeda also extends his gratitude to MMM’s business partners for their strong support. In 2021, about 91% of Mitsubishi Motors dealers had upgraded their outlets with the latest visual identity (VI) and improved customer experience at the showroom. For 2023, Mitsubishi Motors Malaysia will continue with its plans to make changes that will elevate the ownership experience.