Sime Darby Auto ConneXion Hosts First Ford Inner Circle Event For Ranger Owners
Sime Darby Auto ConneXion (SDAC) recently hosted the country’s first-ever Ford Inner Circle event for the next-generation Ford Ranger owners at the flagship showroom in Sime Darby Motors City, Ara Damansara. SDAC is the sole distributor for Ford in Malaysia.
The Ranger customers and their families were treated to a Christmas-themed event, with expert instructors on hand to guide customers through a familiarisation workshop and help them gain a deeper understanding of their Next-Generation Ranger.
The Ford Inner Circle is an SDAC-led initiative and a first-of-its-kind by an automotive brand, created exclusively for the Malaysian market. Its aim is to provide a community-based platform where next-generation Ford owners can gather with family, friends and other like-minded individuals. Furthermore, they will enjoy various benefits, including invitations to VIP functions and other exclusive events.
More importantly, customers will have access to scheduled familiarisation sessions at a Ford showroom nationwide. These sessions are designed to help them master the high-tech equipment and smart features available so they can maximise the full capability and versatility of their next-generation Ford vehicles.
“We are grateful to all our loyal customers for their ongoing trust, which inspired us to initiate the Ford Inner Circle. Our desire is to serve them better and deliver next-level customer experiences. All our Next-Generation Ranger, Raptor and Everest customers are automatically included in this circle and will receive exclusive benefits in addition to deep-dive instructional sessions on their next-gen vehicles,” Turse Zuhair, Managing Director, Sime Darby Auto ConneXion-Ford.
As part of the Ford Inner Circle, Next-Generation Ford Ranger and Raptor customers will receive a privilege card which entitles them to a 30% discount on their first Ford Ranger Getaway.
Ford Ranger Getaways was created to provide a richer and more immersive experience of what it means to ‘Live the Ranger Life’ through a series of handpicked local drive and adventure experiences. Open to all Ranger and Raptor owners, Ford Ranger Getaways covers a variety of interest categories to cater to customers from all walks of life who desire short local adventures, whether on their own, with family and friends or with other like-minded people.
Each getaway is thoughtfully curated to showcase the diversity of the Ford Ranger lifestyle – from fun city outings and outdoor or off-road excursions to foodie trails and being a pilot for a day, flying over Kuala Lumpur City Centre (KLCC). These escapades are on open schedules that can be booked and enjoyed by customers with their Rangers or Raptors at their own leisure.
There are also scheduled one-of-a-kind off-roading training experiences in M4TREC where customers can test the full potential of their Rangers and Raptors. These getaways will be refreshed from time to time. Since it was launched early this year, SDAC has added 5 new getaways, including a Tabin Wildlife Safari Adventure and 3 island retreats.
You can now view the full list of getaways available for January to June 2023 in the Ford Ranger Getaways page of the SDAC-Ford website. Through this platform, you can select your desired adventure and travel date and complete the payment transaction. The confirmation will be sent to you via email after the booking is processed. You can get a head-start and make your bookings now to reserve your spots early as the getaways are on a first-come, first-served basis.
For more information about Ford Inner Circle, SDAC and Ford, visit www.sdacford.com.my.