Chery’s OMODA 5 Launched In China
Officially launched in Shenzhen, China recently is the OMODA 5 SUV, the first model in Chery’s new global OMODA series.
The OMODA 5 is designed to be stylish, efficient and carries intelligent technology. The first to use Chery’s new ‘Art in Motion’ design language, the OMODA 5 plays with light and shadow to give it both static and dynamic balance. The borderless diamond-cut geometric matrix grille extends from the middle to both sides, to characterise a ‘parallel universe’ where dreams match reality.
Chery Automobile Co Ltd Deputy General Manager and General Manager of Marketing Jia Yaquan said OMODA 5 has been designed with youth in mind. The ‘parallel universe’ concept is meant to mirror the lifestyle of today’s youth who pursue freedom and independence in social games, share thoughts and ideas in different worlds, and immerse themselves in virtual environments. Such is the goal of ‘Art in Motion’ i.e. to become the design language that caters best to youth in the new era.
Chery claims the efficient 1.6L TGDI engine in the OMODA 5 sends 197 PS and 290 Nm of torque to the front wheels via a 7-speed dual-clutch transmission. This gives the OMODA 5 an official 0-100 km/h sprint time of 7.8 seconds. At the same time, the Super Sport mode provides an engaging driving experience, made more exciting by a professionally-tuned simulated soundtrack.
In terms of intelligent technology, the OMODA 5 uses Chery’s latest-generation ‘Lion 5.0 AI technology smart cockpit’. This system features AI emotion monitoring and adjustment, a 24.6″ screen that incorporates driving information and infotainment, and a Sony audio system that syncs with a 64-colour rhythmic ambient lighting system for immersive audio-visual entertainment. It also has Chery’s ‘C-Pure’ cabin that incorporates European-standard environmental protection technology and design, providing the occupants with clean air through a negative-ion air purification and filtration system.
The OMODA 5 is meant to be Chery’s global brand rejuvenation and a step to penetrate international markets. We should be expecting it to arrive in Malaysia and further stir up the SUV segment.
