Shell Malaysia and BonusLink have recently made enhancements to their Extra rewards and loyalty programme. The new enhancements, which came into effect on 1 July will now feature a four-level structure i.e. Member, Silver, Gold and Platinum. This change is supposed to increase the level of rewards as members collect more BonusLink points at Shell.
By either getting fuel, buying snacks or lubricants, members can easily accelerate their BonusLink point collection at Shell through their BonusLink card or the BLINK app. Depending on their tier status, members are entitled to enjoy exclusive rewards and various perks of up to 3X BonusLink Points multiplier, Deli2Go and Upsize Coffee promo, discounts on Shell products, birthday treats and others.
“As a mobility retailer, we are constantly evolving with our customers and striving to provide quality at every touchpoint. Our partnership with BonusLink allows us to give our customers an extra rewarding experience every time they fuel and shop at our stations,” said Seow Lee Ming, Managing Director of Shell Malaysia Trading Sdn Bhd.
“Starting July 2022, BonusLink is taking the loyalty services one step further to reward our loyalty members. This is an exciting time for us as we begin to transform our service offerings to add value and to offer more rewards to our members based on their level. With this, members can enjoy an array of goodies and Extra Points simply by continuing to swipe their BonusLink Card or their Virtual Card via BLINK App at Shell,” said Melvin Ooi, Chief Executive Officer of BonusLink. BonusLink is Malaysia’s first premier consumer reward programme with over 14.9 million members nationwide.
New users can sign up for BonusLink at any Shell station nationwide, or download the BLINK app to register.
For more information, visit https://www.shell.com.my/motorists/loyalty-and-payment/poweruprewards.html .