myTukar Rebrands In Sync With CARRO Identity
Pre-owned vehicles platform, myTukar, has updated its brand identity to reflect its strengthened branding and capabilities as part of the regional CARRO network. The rebranding exercise involves a new look and colour scheme to mirror that of its parent company.
The new look is just the start for myTukar as it has planned a series of exciting new changes and campaigns for roll out. “Many things have changed since the start of the pandemic: our lifestyle, habits, preferences and now, as we transition into the endemic phase, there is no better time to “tukar” your ride too. With our collective effort as a company, alongside our partners, dealers and customers who trust in our credibility, the used car industry has never been so accessible, transparent and trusted. The improvement to myTukar is beyond rebranding; we have integrated our capabilities, business, data intelligence and technical knowledge with our parent company, CARRO to bring even better value to our customers,” said Derrick Eng, CEO of myTukar.
“Our regional expansion journey started with a goal to transform the traditional pre-owned car ownership process to one that is more digital. After our entry into Indonesia and Thailand, our expansion journey brought us here to Malaysia and into a partnership with myTukar, as they share our vision of enhancing the digital experience of the country’s car dealerships, to be the undisputed leader in the region. myTukar’s rebrand today is a renewal of the company’s commitment to delivering a world-class experience to customers, ensuring a smooth and transparent car ownership process. In aligning our brand’s identity and core values with one another, we are thrilled to be a part of myTukar’s ongoing journey,” added Aaron Tan, Chief Executive Officer and Co-founder of CARRO. CARRO’s vision and direction is to be the #1 used car marketplace in Southeast Asia and beyond.
myTukar’s rebranding follows the brand’s rapid growth in digital and physical form. Over the years, the company’s transactions grew by 63% for wholesale, 260% for retail, while net revenue had increased by 89%. In line with myTukar’s strategy to drive growth and sales, the rebrand aims to bring the company closer to consumers and prepare for further geographical expansion. According to an industry insider, demand for used cars had increased by 8% in the first quarter of 2022.
Derrick added, “This rebranding is our commitment to delivering customers an end-to-end purchasing experience when they decide to buy their next dream ride. We are confident that with CARRO’s technological support, regional presence and our experience in tackling the Malaysian market, we will be able to continue our track record of growth. Our on-going efforts on physical auto fairs across the country is reflective of this endeavour, to make it easier for Malaysians to evaluate and experience our quality selection of used cars and make smart purchasing decisions when it comes to their next dream ride”.
Moving forward, myTukar aims to make convenience a key aspect of the purchasing journey. The company will be introducing a fleet of flatbed trucks to deliver vehicles directly to customers’ doorsteps. In addition, customers would also be able to obtain on-the-spot trade-in value for their vehicle, enjoy low interest rates, as well as same-day loan approval and car collection.
Since its inception in 2018, myTukar has evolved into an online marketplace that offers a comprehensive range of services for all aspects of car ownership, with over 4,000 sellers. The brand’s digital platform enables users to conveniently buy or sell their vehicles from the comfort of their own homes. Connecting buyers and sellers nationwide, myTukar also provides a host of aftersales services, from insurance to servicing, and more.
For more information, visit https://mytukar.com/.
