Sime Darby Auto ConneXion (SDAC) has been honoured with the 2 President’s Awards from the Ford Motor Company. The President’s Award is the top distinction in Ford’s annual rewards and recognition programme, designed to acknowledge its distributor partners for delivering outstanding customer experience and operations.
SDAC is the sole distributor for Ford in Malaysia. The President’s Award was conferred to SDAC for its excellence in ensuring the highest level of customer satisfaction in sales and service in 2021. The prestigious awards are a recognition of SDAC’s achievements as one of the very best Ford distributor and dealer organisations in the world.
SDAC received the 2021 President’s Awards for Sales and Service for achieving the highest customer satisfaction scores in both sales and service amongst the distributor markets across various regions. These scores are based on ratings collected from actual customer feedback and satisfaction survey which Ford conducts with customers in each market, including Malaysia.
“We are truly honoured to receive the President’s Awards this year. Having won the Chairman’s Award in 2019 and 2020, we have continued to dedicate our efforts to innovating and finding new ways to enhance customer experiences and improve customer satisfaction. We remain committed to pursuing world-class service excellence for all our Ford customers in Malaysia,” said Turse Zuhair, Managing Director, Sime Darby Auto ConneXion-Ford.
“Despite the challenges, 2021 was a tremendously successful year for SDAC. Their dedication, resilience and perseverance have led to various key achievements. In particular, the success of Ford Ranger Getaways, which is a great example of a truly holistic programme designed to provide a richer and more immersive experience for customers, beyond just sales and service,” he added.
The Ford Ranger Getaways programme is a community-based adventure platform which brings together customers, other like-minded people and Ford enthusiasts through a series of unique local drive and adventure experiences. Customers can choose from a range of getaways including off-roading courses to test the limits of their vehicles, becoming a pilot for a day, enjoying a leisurely day with nature or relaxing during a simple retreat with family.
Introduced in 2016 regionally, the annual awards programme evaluates distributors primarily on their highest level of overall customer satisfaction and:
- Highest level sales customer satisfaction
- Highest level service customer satisfaction
- Best sales performance
- Best parts performance
Ford’s Direct Markets include the Middle East, North Africa, Sub-Saharan Africa and Asia Pacific Direct Markets. Distributors across these territories have displayed outstanding commitment and contribution to the Ford business, and together, Ford and its partners continue to create must-have products and services and treat customers like family.