The ‘Join the Porsche Ride’ initiative has started, with the Porsche Taycan touring the world and reaching out to local communities. The objective is to support local education and empowerment projects at each stage of the car’s journey, according to local needs. The subjects that will be covered will range from protecting the environment and ensuring good working and living conditions, to strengthening social cohesion. Set to cover 5 continents over the coming years, its first run was from Stuttgart to Leipzig. In Leipzig, the ‘Porsche Safari’, a Porsche environmental education programme, is the focus.
At the Porsche site in Leipzig, Saxony, the sports car manufacturer has been committed to preserving the original natural environment and has implemented a sustainable grazing concept. Since 2002, a former parade ground has been turned into a unique space for nature in the form of the off-road area at Porsche Leipzig. The 132 hectares of land is home to 100 Heck cattle and Exmoor ponies as well as 3 million honey bees and numerous wild animals, including rabbits, deer and pheasants.
Since 2018, families, children and school classes have been able to go on a discovery tour accompanied by an environmental educator and explore the local flora and fauna in the off-road area during the “Porsche Safari”.
“Social engagement is an important part of our Porsche culture,” says Albrecht Reimold, Board Member for Production and Logistics at Porsche AG, and the sponsor of the initiative. “As a socially responsible company, we want to play our part through the ‘Join the Porsche Ride’ initiative in the creation of a world worth living in, both now and in the future. Only together and across geographical boundaries can we meet the global challenges of our time. The Porsche Ride is intended to provide impetus for new projects, to promote existing programmes and to make a lasting contribution to improving living conditions.”
Porsche sees itself as part of a global community of values and as a partner to society. The focus is on young or disadvantaged people who need support and educational opportunities. The goal is to improve their living conditions in a lasting and sustainable way. The ‘Join the Porsche Ride’ initiative is designed to run for at least 2 years and focuses primarily on empowering young people. The 2nd stop for the Porsche Taycan has already been set for Switzerland, where an inclusion project will be the focus. Destinations in France and China are planned for 2022.