We are now nearly in the middle of 2022, and thus far, UMW Toyota Motor is seeing a positive trend in its sales numbers. For the month of April, the company recorded sales of 6,868 Toyota vehicles and 78 Lexus vehicles. In terms of its sales performance year-to-date, the company had sold a total of 29,393 vehicles (both Toyota and Lexus combined) in the first 4 months of 2022. This is a 11% year-on-year increase over the first 4 months of 2021.
The increase in sales can be attributed not only the buyers taking advantage of savings from the sales tax exemption period which is expected to end soon, but also its recent ‘Bersama Lebih Makna’ Raya promotions, which offered benefits worth RM4,000 for such models as the Vios and Yaris.
“It is heartening to note that we have transitioned well into the endemic phase, and we at UMW Toyota Motor are always encouraged by the support from our customers, especially during this busy Ramadan and Raya period. Even with the surprise announcement of Aidilfitri falling a day earlier than expected, all our service centres were fully prepared to assist our customers in their ‘balik kampung’ journey. We continue to be committed to leaving no one behind and offer value for money innovations, coupled with advanced technology and security features in all of our products,” said Ravindran K, President of UMW Toyota Motor.
Prior to the first festive celebration since the lockdowns, the company had released a short film, ‘Kota Raya’, in relation to the Ramadan and Syawal celebration. The short film starred Aedy Ashraf and Amerul Afendi, and a special appearance by Janna Nick, Toyota Yaris ambassador and racer in the Toyota Gazoo Racing Vios Challenge.
According to the company, it will continue to be innovate and offer best value deals. It is also expecting the positive sales trend to continue especially with some upcoming new products.
As an aside, the company collaborated with Harian Metro in the ‘Titipan Kasih’ programme in conjunction with Ramadan. This programme provided assistance to the underprivileged and presented ‘baju raya’ to 50 children, along with a ‘Kotak Rezeki’ consisting of groceries to 168 families. The programme also gave out ‘duit raya’ to 50 children.
Additionally, volunteers from UMW Toyota Motor spent a whole day at the Masjid Nurul Iman in Kampung Tengah, Puchong. The children were taken to a nearby shopping centre to shop for their ‘baju raya’, while the ‘Kotak Rezeki’ were delivered by representatives from UMW Toyota Motor, Jabatan Kebajikan Malaysia and the ‘Ketua Kampung’ to those affected by the pandemic and the recent flood.
Ravindran K said, “The focus of this activity was for us to share the festive celebration with the less fortunate, as it is more meaningful if we celebrate it together. Furthering our ‘Bersama Lebih Bermakna’ Raya, we wanted to reach out to all those underprivileged, especially the orphans, and single-parent families. We also wanted to inspire and instill a strong spirit of volunteerism, along with community service among our employees as a way to bring our brand closer to the community.”
UMW Toyota Motor will continue its Hari Raya celebration with the ‘Toyota Raya Open House Weekender’ on 21 and 22 May 2022 at all showrooms nationwide. This is also its opportunity to reconnect with Toyota customers, both past, present and future. The Weekender will extend great deals and the latest promotions. The showrooms will be giving out gifts for test driving any Toyota vehicle (while stocks last).
For more information, visit toyota.com.my or call the Toyota freephone line at 1-800-8-TOYOTA (869682).