To further promote safety on the road, BMW Group Malaysia has introduced the NEXTStep Subsidy Programme. This initiative is a collaboration with its long-term partner, Safe ‘n Sound, to provide fully subsidised child car seats to parents in the B40 income group.
The NEXTStep Subsidy Programme by BMW Group Malaysia and Safe ‘n Sound is a part of the BMW Safety 360° initiative. Since the end of 2019, this subsidy programme has successfully delivered over 300 child car seats to parents across Malaysia. The new subsidy programme will provide parents with child car seats for children up to 36 kg, with donations previously made by BMW Group Financial Services Malaysia.
“For over 8 years, the BMW Safety 360° initiative has focused on raising awareness and encouraging action amongst families for more responsible road and car safety practices in Malaysia. Although we have placed a strong emphasis on child car seats in recent years with our many programmes and partnerships to advocate for the use of these seats, we recognise that the issue of low uptake must be tackled beyond verbal advocacy and partial subsidies, especially within communities that are in need in a time like this. With the NEXTStep Subsidy Programme, we aim to continue making child safety seats even more accessible to parents who can use a helping hand,” Hans de Visser, Managing Director of BMW Group Malaysia said.
The NEXTStep Subsidy Programme by BMW Group Malaysia and Safe ‘n Sound is targeted at families expecting a newborn, or with a child up to 36 kg in weight, and with a monthly household income below RM3,500. Said parents can register for the child car seat at Safe ‘n Sound’s website from now until 22 May 2022. Eligible parents will be notified by Safe ‘n Sound via WhatsApp. Selected parents from outside the Klang Valley will be notified on the delivery status, while parents within the Klang Valley will be informed of a date, time and place to pick-up their new child car seat.
BMW Group Malaysia and Safe ‘n Sound will be fully subsidising the following seats, including shipping fees to recipients outside the Klang Valley. A suitable seat will be selected for the eligible recipient according to their child’s respective weight and height, as well as vehicle requirement. The following are the types of subsidised seats given, so please select the one most suitable for your child when registering. Also, remember that you will not be required to pay any fee or cost.
“We would also like to wish those celebrating, a Selamat Hari Raya Aidilfitri. For those still traveling back from their hometowns with their children, we would urge parents to think of their children’s safety by ensuring the right child car seats are used while on the road,” de Visser added.