Global sales of Porsche is down slightly in the first quarter of 2022. In the past 3 months, Porsche delivered 68,426 vehicles to customers worldwide, a 5% decline compared to the previous year. This performance however, is somewhat expected given the market conditions. “In light of the exceptional circumstances affecting the wider automotive industry, our sales teams and dealers performed well in the first quarter,” said Detlev von Platen, Member of the Executive Board for Sales and Marketing at Porsche AG. “The resurgence of the coronavirus in some regions such as China, coupled with ongoing significant supply and logistical challenges, have put us to the test. At the same time, our products continue to be in high demand among customers worldwide – equally in Europe, the Americas and China.”
In Europe, Porsche delivered 22,791 vehicles in the first quarter of 2022, a year-on-year growth of 18%; the same period in 2021 had also been a strong one for the brand. Numbers were also up in its home market of Germany, with 6,925 deliveries (+16%). It was however a different story in China, the largest single market for Porsche. Last quarter, it made just 17,685 deliveries (-20%), mainly due to the renewed outbreak of the coronavirus that resulted in the closure of Porsche Centres in some regions as well as logistics challenges.
In the Asia-Pacific, Africa and Middle East, a total of 28,991 vehicles were delivered to Porsche customers. Porsche Asia Pacific (covering Singapore, Thailand, Vietnam, Malaysia, Brunei, New Zealand, Cambodia, French Polynesia, New Caledonia, Philippines, Sri Lanka, Indonesia, and Mongolia) in particular, experienced its strongest 1st quarter yet with a robust 23% year-on-year increase in deliveries for the quarter. This was despite Q1 2021 deliveries in the region also reaching all-time highs. This positive result continues the steady momentum seen throughout the region, as Porsche Asia Pacific registered its best-ever result in 2021 in terms of deliveries.
In the USA, 13,042 Porsches were delivered despite supply and transit issues affecting multiple automotive brands. This compares to the best 1st quarter ever in the previous year.
SUVs remain Porsche’s most demanded product – the company delivered a total of 19.029 Porsche Cayenne last quarter, while deliveries of the Macan came to 18,329. Meanwhile, the all-electric Porsche Taycan went to 9,470 customers. The sports car icon, the 911, followed closely with 9,327 deliveries, while 7,735 units of the Panamera went to customers. The remainder is made up of the 718 Boxster and Cayman (4,536 units).
“We remain guarded as we move into the second quarter, particularly in light of the armed conflict in Ukraine, which we view with consternation and concern for those involved. The health and safety of the people are paramount. The impact on our business activities is being continuously reviewed and assessed by our task force of experts. In spite of all this, we remain optimistic in our overall outlook and won’t be making any compromises when it comes to creating emotive and unique experiences for our customers,” said Detlev von Platen.
|PORSCHE AG Deliveries||January – March|
|Asia-Pacific, Africa and Middle East||32,129||28,991||-10%|