PROTON is expecting the situation in the second quarter of 2022 to be better. This positive outlook going forward comes after facing various challenges in the first quarter. Disruptions to logistics and supply chain due to the flood which affected its local vendors, as well as the global chip shortage had affected the company’s sales in the first 3 months of the year.
However, according to the company, the situation is improving. In March, PROTON saw its sales rebound with 13,028 vehicles sold (combined local and export sales), which is an increase of 41.2% over the preceding month. This is equivalent to an estimated market share of 19%. For the quarter, cumulative sales from the first 3 months totalled 26,706 vehicles giving the company an estimated cumulative market share of 17.5%, ranking it second in overall sales. This is despite a reduction in sales of 18.6% and a 5.7% contraction in market share compared to the first quarter of 2021.
Total sales for March was still down by 13% in a year-on-year comparison, but PROTON still posted some noteworthy results for this month. The Saga, which was severely affected in terms of sales in January, recorded 6,422 units sold. This is its best monthly result since November 2013, making it the current leading in the A-segment. As for the other models, the Proton X70, X50 and Exora maintained their leadership position in their respective segments with 2,320 units, 1,573 units and 536 units sold respectively. The Persona and Iriz meanwhile were 3rd and 4th in their respective segments, as they were hit by stiff competition and parts shortages.
PROTON also exported 794 units of various models in March, its highest export sales in 108 months. Pakistan is thus far its biggest export market, taking 690 vehicles. For the whole first quarter, total export sales recorded was 1,117 vehicles, an increase of 175% over the same quarter in 2021.
“The first three months of 2022 has been tough for PROTON and our customers. Production issues continue to suppress our true potential and as a result, created a long waiting list for our cars. Our parts supply and hence, production volumes, began to stabilise in March but we’re expecting a few more disruptions in the coming months as other industries ramp up their production,” said Roslan Abdullah, Chief Executive Officer, Proton Edar.
PROTON is still sticking to its sales forecast for 2022 despite these challenges. The company is working closely with its vendors and dealers to iron out supply issues in order to meet delivery deadlines to customers. The company stated that it is also making progress with the aftersales issues and is confident it can rebound strongly in the next quarter.