PROTON Appoints Roslan Abdullah As Deputy Chief Executive Officer

PROTON Appoints Roslan Abdullah As Deputy Chief Executive Officer

Proton Edar_Roslan Abdullah_CEOPROTON had appointed Roslan Abdullah to the post of Deputy Chief Executive Officer to replace Dato’ Radzaif Mohamed. He started in his new capacity officially on 1 January 2022. Before taking this role, Roslan was Vice President of Sales and Marketing for PROTON as well as Chief Executive Officer of Proton Edar Sdn Bhd (PESB). He held these roles since 1 June 2020.

Prior to joining PROTON, Roslan was at Honda Malaysia as its President and Chief Operating Officer. All in, he has more than 3 decades of experience in the automotive sector, having also worked in Motosikal dan Enjin Nasional Sdn Bhd (MODENAS), and ISUZU HICOM Malaysia.

Proton_Setia Gemilang 4S_Sungai Buloh“Roslan Abdullah has played a key role in supporting the leadership of PROTON and guiding the overall management of the business, particularly by strengthening the sales and marketing functions. I am confident we will be able to form a strong partnership to lead the company to greater heights,” said Dr Li Chunrong, Chief Executive Officer, PROTON. Roslan has a Finance & Accountancy degree from the University of Brighton, United Kingdom.

His predecessor, Dato’ Radzaif Mohamed, had officially retired on 31 December 2021. Dato’ Radzaif had held this position since 1 April 2016. He was instrumental in overseeing the eventual partnership between DRB-HICOM and Zhejiang Geely Holding. He also helped steer the company to its current standing.

L-R: Dr Li with Dato' Radzaif
L-R: Dr Li with Dato’ Radzaif

“PROTON would like to place on record our appreciation to Dato’ Radzaif Mohamed for his invaluable contribution and unwavering commitment towards our success. The importance of getting it right in the early days of the partnership with Geely has been critical towards the company’s turnaround thus far and his leadership during this period was invaluable,” added Dr Li Chunrong.


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