Perodua Targets Vehicle Sales To Cross 200,000 Units By Year-End
Perodua is still targetting a total vehicle sales of over 200,000 units to close off 2021, despite disruptions to its production timeline due to supply shortages. This had in part affected its November delivery which amounted to a slightly lower 20,299 vehicles. The impending launch of the updated Myvi also partially delayed sales in November.
“We wish to apologise for the delay in delivery and thank all our customers for their support and patience, especially in the most challenging year so far,” Perodua President and Chief Executive Officer, Dato’ Zainal Abidin Ahmad said.
To correct the situation, Perodua is aiming for its highest ever monthly registration in its history, by registering at least 30,000 cars before the year ends, in keeping with its sales target. Perodua saw a 27.1% decrease in sales in November compared to the high of 27,858 units registered in October 2021 – the highest sales month in its history.
“We are working with the automotive ecosystem to overcome these issues, such as rising COVID-19 cases as well as the semiconductor chip supply shortage, and with these countermeasures in place, we see December 2021 as our best month yet,” Dato’ Zainal said.
On the recently launched updated Myvi, Dato’ Zainal said the company has received a total of 14,600 orders as of 2 December 2021. “November was slightly slower in terms of registration for the Myvi as there was a delivery gap for that model as we waited for the latest variant to launch. In fact, of the 14,600 units booked, 7,189 orders were converted from the previous variants,” he explained.
On a year-to-date basis, Perodua registered 42,288 Myvi in the first 11 months of the year, which is 25% of its overall sales of 167,250 vehicles in the same period. This is a reduction of 14.2% compared to the 194,980 vehicles registered in the same period in 2020.
Looking forward, Perodua is projecting a 2022 sales target of 240,000 vehicles which is a 20% (or 40,000 units) increase from the expected 200,000 for this year. Dato’ Zainal added that the 240,000 figure is a preliminary estimation and that a more accurate forecast will be shared in late January 2022, as the market situation becomes clearer.
He forecasts that the demand for vehicles would peak in the first half of 2022 as people will want to benefit of the Sales Tax exemption incentive by the government while the 2nd half would see demand slowing. “The 240,000 registration number is important as we want to grow the Malaysian automotive ecosystem. With this growth, we expect to see auto component purchase to be back to around RM6.5 billion for next year. We will share the total number of purchased component parts for this year in January,” Dato’ Zainal added.