New Peugeot 2008: Made In Malaysia For ASEAN Market

The new Peugeot 2008 has rolled off the production line for the first time at the Stellantis manufacturing plant in Gurun, Malaysia. The Peugeot 2008 is the first model from Stellantis built in the region for the Southeast Asian market as part of a localisation strategy to assemble vehicles that meet customer demand in ASEAN.

“Built in ASEAN for ASEAN, we’re proud to announce that the first locally-produced new Peugeot 2008 vehicles will be on their way to customers in South East Asia in the coming months,” said Christophe Musy, Senior Vice President, ASEAN & General Distributors at Stellantis. “This is an important step in our plan to enlarge the Stellantis manufacturing footprint in the region and the first example of our ambition to expand the portfolio of Stellantis vehicles built in Southeast Asia”.

The locally-manufactured and internationally-acclaimed new Peugeot 2008 will start to go on sale in Thailand this month (December). Introduction into additional right-hand and left-hand drive markets within Southeast Asia will follow in the coming year.

The made-in-Malaysia Peugeot 2008 is fitted with Full LED Headlights, Signature 3-claws Light, the new Peugeot i-Cockpit® 3D, 3D Quartz Cluster and 7″ HD Touchscreen with Toggle Switches. Offering greater safety is the latest Advanced Driver Assistance Systems (ADAS) which includes:

• Automatic Emergency Braking (VAEB)
• Speed Limit Information and Intelligent Speed Adaption (SLI/ISA)
• High Beam Assist (HBA)
• Lane Keep Assist (LKA)
• Driver Attention Assist 3 (DAA3)
• Front and Rear Parking Sensors with Rear Camera
• Active Blind Spot Detection + Lane Keep Assist (LKA)

Delivering best-in-class performance for local conditions, the new Peugeot 2008 has undergone specific endurance and quality testing in Malaysia. It had successfully endured 200,000 km of testing in the diverse local climate and environmental landscape to ensure that it meets the customers’ requirements in Southeast Asia.

Production of the Peugeot 2008 at the Stellantis manufacturing plant in northern Malaysia is a significant accomplishment, having had to overcome forced closure of the plant for months on end in 2021 due to the COVID-19 pandemic.

But by utilising dynamic online tools and methodologies, the Stellantis manufacturing team in Malaysia virtually collaborated with colleagues in China and Europe, thus enabled them to keep to production timelines whilst upholding stringent Stellantis global manufacturing and quality standards throughout the process.

“What we’ve been able to achieve at the Gurun plant in Malaysia over the past few months is a great achievement, and we are now focused on continuing the momentum to keep up with the increased customer demand for locally-manufactured Peugeot vehicles in the region,” added Christophe Musy.

Stellantis had secured full ownership of NAZA Automotive Manufacturing Sdn Bhd and its manufacturing plant in Gurun, Kedah on 28 October 2021. Thus far, over 170 employees have returned to work and Stellantis is working with more than 50 local suppliers to ramp up production for the remainder of 2021 to meet local demand.