The Mercedes-Benz South East Asia II grouping recently held its Regional Service Excellence Award to honour the commitment of its dealer partner network and their service personnel. A total of 47 dealer partners from 6 countries under the oversight of the South East Asia Region II office, as well as from Mercedes-Benz HQ in Germany and Regional Board Members, attended the event in Kuala Lumpur both virtually and physically.
This is the 2nd year of the Mercedes-Benz South East Asia II Regional Service Excellence Award Ceremony and is an occasion for Mercedes-Benz in the region to highlight the importance of its aftersales business in addition to honouring and celebrating the commitment of its dealer partners and employees in the region who have done their utmost to uphold and enhance the Mercedes-Benz ownership experience. Every year, winning dealerships are announced for this highly prestigious award that is dedicated to customer satisfaction.
“At Mercedes-Benz, we are driven to delight our customers. Our commitment is towards and focused on providing the best customer experience throughout their journey with us. Driven to Delight is not just a phrase. It is a path, a promise, a belief, a commitment. We are committed to making and keeping our customers happy by offering them an experience beyond their expectations,” said Mr Edmin Naidoo, Vice President of Customer Services, Mercedes-Benz South East Asia II.
“We believe that our people are the bedrock of our long-term success and their commitment to continuous develop to be the best that they can be, will ultimately result in delivering the best to our customers. We remain focused on taking a holistic approach and are constantly in the pursuit of excellence through our customer-centric strategy” he added.
The categories awarded at the ceremony were Top Service Advisor Awards, General Distributor Award (selected from Brunei, Philippines & Sri Lanka), Most Improved Dealer Awards and the most coveted award – Top 3 Dealer Awards for the respective countries in the region. Winning dealers and personnel were presented trophies and certificates to honour their dedication and hard work.
Mercedes-Benz presented 32 awards across 3 categories, with the highlight being the Mercedes-Benz Top 3 Dealer award. This award was presented to Cycle & Carriage Industries, Pandan Loop of Singapore, PT. Panji Rama Otomotif BSD of Indonesia, and Hap Seng Star Bukit Tinggi of Malaysia. These dealerships excelled across all the touchpoints to achieve the highest overall score in service excellence and customer satisfaction in the region.
The Mercedes-Benz Regional Service Excellence Award program was started with the aim to motivate retail service personnel who have a direct impact on customer’s ownership experience. With over 2,076 service personnel in the region, this programme is tasked to continuously raise the bar and standards of service excellence where performance evaluations are done on both a regional and global scale.