Sime Darby Motors (SDM), the automotive arm of conglomerate Sime Darby Berhad, has launched its Employee Mobility at Ease Programme (EMAEP). This programme is an innovative mobility solution offered to all employees of Sime Darby Berhad and its subsidiaries in Peninsular Malaysia. Under EMAEP, the group’s employees have greater accessibility and flexibility to owning selected SDM franchise cars and used cars, either with minimal or no down payment.
This initiative is part of SDM’s continuous effort to future-proof its business by introducing innovative mobility solutions to meet customer and market needs.
With this programme, Sime Darby group employees can enjoy the convenience of owning a car without the usual hassle of conventional car ownership. The employees only have to pay a fixed monthly fee for a short lock-in period of just 1 year. This monthly fee will not only cover the car, but includes insurance, road tax, maintenance as well as wear and tear. Most importantly, the programme shields its user from the unpredictable depreciation costs due to various factors that are beyond a car owner’s control.
Typically, most car owners in Malaysia are limited to a particular car for a 5 to 9-year period depending on the length of the loan. However, EMAEP provides Sime Darby employees the flexibility to upgrade or switch to different models upon completing the 1-year term. The employees can change to a different model based on their needs, after they return the previous car to SDM’s used car arm, Sime Darby Auto Selection (SDAS).
“The modern marketplace is asking for mobility solutions, not just transportation and EMAEP is the logical response to society’s changing mobility needs. EMAEP guarantees mobility and the joy of experiencing a new car every year, with peace of mind,” commented Jeffrey Gan, Managing Director of SDM Malaysia’s Retail and Distribution.
“SDM is constantly looking at ways in which we can leverage on our expertise and customer know-how to elevate our value proposition. This programme addresses customer’s wants for convenience and choice but also complements our existing initiatives by SDAS to provide consistent and quality used car supply”, he added.
Furthermore, SDAS’ online used car store (simedarbyautoselection.com.my) allows customers to search from a selection of up to 300 high quality used cars. They range from used to nearly new vehicles which are not limited to SDM’s stable of franchise brands. SDM has representation for BMW, Ford, Hyundai, Jaguar, Land Rover, Porsche and Rolls-Royce. The website also has user-friendly features that enable scheduling of car inspections and appraisal appointments, service appointments and test drive bookings, as well as the latest promotions and events.
Additionally, SDAS’ first-ever service centre for multi-brand vehicles in Glenmarie, Selangor also provides a new aftersales alternative for post warranty vehicles complementing existing aftersales service of all car brands.