Shell Malaysia has appointed Seow Lee Ming to the post of General Manager (GM) of Mobility for Malaysia and Singapore. She takes on this new role this month and will lead the strategic development and growth of Mobility in Malaysia and Singapore.
Lee Ming joined Shell in 2003 and has held several global and regional leadership key roles. As the GM of Global Key Accounts for Original Equipment Manufacturers (OEMs) in Asia, she led a Global Key Account Managers team to service and grow the business partnerships with Shell’s customers. Lee Ming also led Shell’s China 2030 roadmap as GM, Strategy and Business Development for China / HK. In this role, Lee Ming led a team of 53 marketing professionals that successfully transformed Shell’s digital and social media approach, built a premium brand, and developed effective B2C and B2B engagement activities.
Further, as Shell Rimula Global Brand Manager, Lee Ming also spearheaded various global initiatives. Besides that, she was also the Regional Marketing Manager in Southeast Asia, focusing on growing automotive and B2B businesses.
“I am happy to welcome Lee Ming into the role of General Manager, Mobility Malaysia and Singapore. With Lee Ming’s wealth of industry experience and remarkable achievements in her former roles at Shell, I am confident that she will further develop and drive the growth of mobility in Malaysia and Singapore. I look forward to continued success and sustainable growth under the new leadership,” said Shairan Huzani Husain, Shell Malaysia Trading Sdn Bhd and Shell Timur Sdn Bhd Managing Director.
Mobility is set to contribute towards Shell’s ambition to be a net-zero emissions energy business by 2050, or even sooner. It supports the transition to a lower-carbon future to keep in step with society. The company is investing in lower-carbon mobility options and wants to collaborate closely with governments and industry partners to ensure services are inclusive and accessible to best serve its customers.
“I am thrilled to be able to impact and add significant value to the growth of the company and the industry through my new role. As the world’s first mobility retailer, serving more than 30 million customers daily across the globe, we must evolve in a targeted manner to support future sectors. This entails accelerating the transition towards net-zero emissions by providing cleaner energy solutions grounded by our overall global aspiration. We will continue to transform and drive innovation to forge a sustainable and resource-efficient environment so that our customers can go well on their daily journeys,” said Seow Lee Ming, General, Manager Mobility Malaysia and Singapore, Shell.
Lee Ming holds a first-class honours bachelor’s degree in chemical engineering from the University of Birmingham and a master’s in management studies from the Judge Business School of Cambridge University.
For more information, please visit www.shell.com.my.