PETRONAS Dagangan Berhad (PDB) has extended its Food Bank Programme to over 400 participating PETRONAS stations nationwide in order to reach out to more Malaysians affected by the pandemic.
This food bank effort was first initiated by individual station dealers, and is now augmented by contributions from Good Samaritans from the surrounding communities who have joined the cause. PDB has to-date allocated RM600,000 worth of food supply to amplify the programme so it could reach more beneficiaries.
“In this challenging time, it is heartwarming to see Malaysians come together to help those truly in need, and this includes our station dealers. We appreciate this gesture of goodwill and together, we can scale it up for greater impact. We leverage on our physical network, enabled our digital avenues and want to make it easy for everyone to join in the cause,” said PDB Managing Director and Chief Executive Officer, Azrul Osman Rani on this initiative.
Furthermore, through new features in the Setel mobile application, beneficiaries, as well as those who want to contribute physically, can search for the programme’s participating stations. Setel users can also opt to purchase food bank packs from their vehicle through Deliver2Me while at the station.
You can also contribute online from the safety of your home. Mesra loyalty programme members can redeem and convert their points into food bank packs through the Setel app. Food bank packs can also be purchased directly from the PRYSM website (https://www.petronasmerchandise.com). All online contributions leverage on PDB’s value chain network and will be delivered to the chosen state at no added cost to the contributors.
“PDB makes zero profit from these contributions so everyone can be assured that every ringgit goes directly to the beneficiaries. We hope to rally companies and the public alike with this programme. We are also working closely with other government-linked companies (GLCs), our business partners and within the PETRONAS Group for wider reach and greater impact. This is an encouraging start, and we look forward to sharing more updates on this initiative,” Azrul said, adding that PDB is also exploring collaborations to sustain the programme in the longer term.
In addition, PDB recently handed out coffee and snacks to 20,000 frontliners nationwide to help them to re-energise in their battle against the pandemic. Through its PETRONAS Coffee Break Campaign, the treats were delivered to frontliners stationed at vaccination centres, hospitals, roadblocks, and quarantine centres as well as to delivery riders who stopped by at any of the participating PETRONAS stations.
Azrul explained: “The PETRONAS Coffee Break Campaign is in its 23rd year now and typically benefits motorists travelling back to their hometowns during festive seasons. Due to the pandemic and travel restrictions, we have redirected our contribution to the frontliners, in hopes that our gesture can lift their spirits and remind them to rest and recharge. I would like to thank our partners for continuing to support this cause over the years”.
Campaign partners include Nestlé Products Sdn Bhd, Delfi Marketing Sdn Bhd, iNova Pharmaceuticals (Singapore) Pte Ltd (Malaysia Branch), Julie’s Manufacturing Sdn Bhd, Shopee Mobile Malaysia Sdn Bhd, Karabao Marketing (M) Sdn Bhd, S.L. Marketing (M) Sdn Bhd, Yee Lee Trading Co. Sdn Bhd and Adabi Consumer Industries Sdn Bhd.