Up until 31 July 2021, when you finance the purchase of your BMW or MINI vehicle through BMW Group Financial Services Malaysia, you will be contributing to reforestation efforts. This initiative applies to the financing of the BMW 330e M Sport, BMW 530e M Sport, BMW 740Le xDrive, BMW X5 xDrive45e M Sport, as well as the MINI Cooper SE Countryman ALL4, where each funded contract* will see RM100 contributed on behalf of BMW and MINI customers to a reforestation programme. Every RM100 will work out to five new trees planted at the Lower Kinabatangan Wildlife Sanctuary.
BMW Group Financial Services Malaysia made this commitment to reforestation efforts in Borneo with local social enterprise, Animal Projects and Environmental Education (APE Malaysia). This initiative is in line with BMW Group’s sustainability goals to reduce carbon emissions globally.
“We recognise that climate protection is a shared responsibility. By playing our part in supporting planned reforestation efforts in the country, we look forward to helping mitigate climate change,” said Tobias Eismann, Managing Director of BMW Group Financial Services Malaysia.
“BMW Group Financial Services Malaysia will be directly contributing to APE Malaysia’s Restore Our Amazing Rainforest (ROAR) programme, which aims to create and reconnect important forest corridors that have been degraded by deforestation. As a company, we are focusing more and more into tangible initiatives to support sustainability, beginning internally with our own initiatives to go digital in efforts to reduce paper consumption,” he added.
BMW and MINI customers whose contracts contributed to the initiative will receive a photo, as well as an e-certificate with the GPS coordinates of their trees from APE Malaysia. The ROAR programme also serves to restore habitat for endangered animals which includes the orangutan and Borneo Pygmy Elephant, as well as to counteract carbon footprint.
Earlier this year, BMW Group Financial Services Malaysia also successfully raised over RM20,500 via BMW Engage for the upcoming phase of the BMW Safety 360° subsidy programme. The third phase of the programme will see an extra 300-plus child car seat subsidies made available for parents in the local B40 community. The subsidy programme has delivered over 500 child car seats since its inception in late 2019.
“Supporting the BMW Safety 360° subsidy programme is only natural for us at BMW Group Financial Services Malaysia, as we strive to make safety on the road a priority for all,” Eismann added.
*Terms and conditions apply.