How Porsche Customises To Customer Wishes
Buying a Porsche is more than just taking a car off the showroom. As a customer, you have the option to customise your Porsche to suit your wishes. This is one of the core services offered by the Porsche Exclusive Manufaktur, Porsche Tequipment and Porsche Classic business divisions. Porsche now plans to respond to the wishes and needs of its customers to an even greater extent with a new and significantly extended range of products and services.
Various options are available for customers to have their Porsche sports cars individualised and turned into unique one-offs. Porsche is extending the personalisation options for individual components directly in the Car Configurator, and supplementing its offering for new, used and classic vehicles with a “Performance Parts” range. As part of its Co-Creation strategy, Porsche is also offering a new interpretation of the legendary Sonderwunsch programme of the late 70s and will make it possible to design individualised one-off cars in future – co-created by the customer and realised professionally by Porsche.
Currently, the range of individualisation options for new vehicles extends from personal customer consulting during the configuration process through to the realisation of limited small series. Through its Tequipment division, Porsche also offers numerous accessory products and retrofit options to the customer. For classic vehicles, Porsche is currently focusing on spare parts supply and factory restorations. The Stuttgart-based sports car manufacturer is now significantly extending its offering in all business areas.
“It is our goal to provide customers around the globe with even more accurately tailored and demand-based products within the context of classic, existing and new cars, and to also offer a comprehensive range of individualization options,” says Alexander Fabig, Vice President Individualisation and Classic. “With the new offerings we are responding to the great global demand for our products. Starting with new possibilities for individualisation and personalisation of individual components, through the additional range of Performance Parts, up to realisation of uniquely individualised sports cars, we have the right option for every customer.”
Simpler And More Personal Than Ever Before: Individual Enhancements
The Porsche Exclusive Manufaktur is expanding the range of products that can be individualised and personalised, with more to come in the future. Products include various exterior wrap options, individual starting numbers, prints on the floor mats, illuminated door entry guards and logo projectors in the vehicle doors. Additionally, customers can choose to become designers themselves in the ordering process.
The personalisation options include individual design elements such as colours, logos, lettering and text. Using a digital application in the Porsche Car Configurator, it is possible to specify your own designs for various items. For example, you can have your own signature embossed on elements in the vehicle interior, such as on the leather-covered cover on the centre console. The range is rounded off by personalised wraps and decals on selected exterior areas and individual paint finishes on the wheels.
New Components For GT Models And Classic Cars
Further, Porsche will offer a large number of new components for new vehicles as well as used and classic cars under the “Performance Parts” category. The Porsche Tequipment range for new and used vehicles is aimed at drivers who are motorsport enthusiasts and amateur race drivers. Porsche Classic will offer new developments with a historical reference, components for performance enhancement and also lifestyle products for both young and older classic cars. These will increase the performance of the classic vehicles or improve their everyday usability. With two show cars based on two first-generation Cayenne models, the Classic division is also providing a preview of possible additional individualisation offerings with an outdoor and off-road focus.
Modern And Classic Sports Cars As One-offs
As part of its Co-Creation strategy, Porsche is also offering a new interpretation of its legendary Sonderwunsch programme from the late 70s. With this, Porsche will make it possible to design individualised one-off cars in future – co-created by the customer and realised professionally by Porsche. The expansion of this offering is divided into the areas of Factory Commissioning for individual customer colour and material wishes directly in production and subsequent Factory Re-Commissioning and Factory One-Off after vehicle delivery to the customer.
While Factory Re-Commissioning is also aimed at implementation of individual colours and materials, the Factory One-Off is a systematic technical new development. Depending on the age of the vehicle in question, either the technical experts at Porsche Exclusive Manufaktur or the specialists at Porsche Classic take care of implementation.
