Porsche Asia Pacific Delivers Record Breaking Q1 Thanks To Its Electrification Drive
Things are looking up for Porsche’s electrification drive as Porsche Asia Pacific (PAP) recorded its best ever first quarter just recently. In Q1 of 2021, PAP delivered 827 sports cars which represents a 28% growth compared to the previous year.
Nearly half (47%) of the Porsches delivered were either battery electric vehicles (BEV) or plug-in hybrid electric vehicles (PHEV). This puts the company on the fast track to realise its global ambition to have half of all its new vehicle sales by 2025 consist of electrified vehicles (full electric or hybrid). Of the electrified cars delivered to customers, 150 units (about a fifth of total deliveries) were the first deliveries of the all-electric Taycan.
Together with New Zealand, the three neighbouring markets of Thailand, Singapore, and Malaysia emerged as top performers, highlighting the importance of Southeast Asia to the brand. Recognising the high business growth potential that the region holds, the ASEAN countries will remain a key focus area for Porsche as the company continues shaping the future of the sports car.
More than 60% of the Taycan owners who took delivery of their electric sports cars in the first quarter are completely new to the Porsche family. This is testament that the initiatives Porsche introduced to accelerate the age of electric mobility are quickly gaining traction.
“The collaborative mindset and pioneering spirit that drives the Porsche team including our importer partners has proven instrumental in sparking innovative ideas and delivering strong results. It is also encouraging that customers appreciate our enduring commitment to making sure that every Porsche is a sports car, as both our hybrid and fully electric vehicles have been received with even greater enthusiasm and passion than expected,” said Arthur Willmann, Chief Executive Officer of Porsche Asia Pacific.
Following the launch of the Taycan, and the introduction of carbon-offsetting initiative Porsche Impact in 2020, sustainability will continue to be an important focus for Porsche Asia Pacific this year.
A recently announced collaboration with Shell will enable the implementation of the first cross-border high performance charging network in Southeast Asia. This charging network will connect Singapore and Malaysia, allowing Taycan owners to drive longer distances. The partnership covers six Shell stations equipped with 180 kW direct-current (DC) chargers, offering the highest charging capacity across both countries. The initiative underlines the brand’s commitment to spearheading connectivity in the region.
In addition, PAP will continue to place priority to deliver new experiences that excite and engage customers and potential fans. There will be more fresh initiatives and partnerships in the pipeline for the region.
The retail network is also set to expand further, following the recently opened Porsche Centre Ara Damansara and the upcoming Porsche Centre Johor Bahru in Malaysia.
PAP is also committed to keep bringing the brand to new audiences via uncharted avenues. Following the “Driving Tomorrow” pop-up exhibition hosted at Singapore’s Jewel Changi Airport that attracted over 20,000 visitors earlier this year, the new Porsche Studio Hanoi in Vietnam’s vibrant capital led the way as the global pilot for a new store concept that brings a more contemporary, boutique-like feel to the brand’s urban retail format.
Finally, customers and enthusiasts can also continue to expect a robust sports car line-up, starting with the recent introduction of the fourth model in the Taycan family, as well as the upcoming new 911 GT3, ensuring the Porsche vision of offering a dream car for every type of customer is very much alive in the new year.
