Mitsubishi Motors Malaysia (MMM) has recorded a historical high, achieving its best-ever sales performance for its last quarter. Between January and March 2021, the company sold 4,156 vehicles to close off its fourth quarter of its 2020 Financial Year, a 135% increase compared to its 2019 Financial Year 2019 Q4 (January – March 2020). In the same period, Mitsubishi Motors is also the top three non-national brand for three consecutive months.
For its 2020 fiscal year, spanning April 2020 to March 2021, the company saw a 51% increase in year-on-year sales to 11,554 vehicles. This achievement is mainly contributed by the strong reception to its Mitsubishi XPANDER. Since the launch in November 2020, MMM had received over 9,300 bookings for the XPANDER. Thus far, the company had delivered about 2,742 units to the new owners.
“Due to the overwhelming positive response for the new XPANDER, we are progressing to increase our production volume to cater for higher production capacity to fulfil all booking demands,” said Tomoyuki Shinnishi, Chief Executive Officer of MMM.
Meanwhile, the company’s volume seller, the Mitsubishi Triton pick-up truck, also fared well in Malaysia. Year-on-year sales of the Triton increased by 32% with 7,568 units sold in FY20 compared to FY19.
“Despite the challenging market situation, MMM closed FY20 on a high with the main drivers for volume growth – the Triton pick-up truck and the new XPANDER seven-seater crossover. Backed by our committed dealers, we have expanded our sales outlets to Temerloh, Kuala Selangor and Petaling Jaya last financial year, and more than 60% of our dealers have upgraded their outlets for a better customer experience. This FY21, we will continue to expand our dealer network in order to serve our customers better in terms of sales and aftersales,” said Shinnishi.
He added, “We thank our customers who have supported the Mitsubishi brand and the good sales only reveal brand and customer’s loyalty. In return for this strong support, we prioritize all our customers’ needs by introducing a seamless digitalization sale and after sales experience with the introduction of Test Drive 2U, MITSUBISHI CONNECT mobile application as well as the newly launched Mitsubishi Online Showroom. With this, we persevere to push forward and to remain optimistic in our new financial year, in terms of growing our sales while maintaining a dedicated after sales service.”