The Malaysia Commercial Vehicle Exhibition (MCVE) 2021 is set to happen 21 – 23 October 2021. This confirmation follows the government’s green light for the meetings, incentives, conventions and exhibitions (MICE) sector to restart, as well as current roll-out of the national inoculation programme. This will be the fifth biennial exhibition organised by Asian Trucker Media. MCVE is the biggest event for the commercial vehicle industry in Southeast Asia.
The three-day event will be held again at the Malaysia International Exhibition and Convention Centre (MIECC). It will feature a strong line-up of exhibitors and a well-rounded programme, adjusted to the current circumstances and respecting the Standard Operating Procedures (SOPs) for safety and health. The fringe programme is being developed and will be announced in due course.
MCVE was first held in 2013 and has grown as a platform to showcase innovations in the commercial vehicle sector. The event has expanded with increased number of visitors and provides an avenue for those involved in the transportation of goods or people to network and conduct business.
“Every two years we refine the program to offer a unique experience. We keep advancing just like the industry is moving forward, and in finding ways to make the event meaningful. Return on investment is important for our exhibitors and our efforts are aligned with their ambition,” said Stefan Pertz, organiser of the event.
As a result of the pandemic, many brands have not been able to showcase their new products and services to live audiences. Pertz believes that many companies have been holding back with their launches as they are looking for the right platform, such as MCVE, to do so.
The current list of exhibitors confirming participation includes first-time joiners as well as brands that have been part of the exhibition in the previous four instalments.
“We believe that our event could be the launchpad for many products that have been waiting to be put in the limelight. Even products launched in the MCVE that is intended for a global market can be showcased globally through the use of modern technology and broadcasting techniques, should international travel be still not possible by October”, explained Pertz.
Pertz is confident that the 2021 exhibition will yield good results as it has always been the organising team’s aim to host an exhibition that is on par with established international events and to ensure all parties, be it exhibitors or visitors, benefit from their participation.
He further assured that SOPs will be thoroughly complied with throughout the event as it is organised with the fight against the pandemic in mind. “It is to be an event that is both safe and successful, as nothing else is acceptable,” he commented.
Bookings for exhibition spaces will be open until very close to the show dates. Updates on the event can be found in www.mcve.com.my.