In 2019, Honda Malaysia celebrated its 900,000th unit sales record. And now in 2021, it is set to reach its 1 millionth sales milestone. To show its appreciation to Malaysians for their support, Honda has launched its “1 Million Dreams Campaign”, and will be giving away seven special edition cars to commemorate this.
The seven Honda Special Edition models to be given away in the “1 Million Dreams Campaign” are specially designed with unique features, making it a one-of-a-kind model in Malaysia. The cars feature a Dual Tone Exterior, Front Fascia with Red Highlights, Sporty Red Line Side Mirrors, Black Painted Alloy Wheels with Red Highlights as well as the 1 Million Dreams Signature Emblem on both front fenders of the cars. On the inside, the Special Edition cars are fitted with 1 Million Dreams Embossed Leather Headrest for both driver and front passenger seats, as well as Leather Steering Wheel with Red Stitching and Center Mark. Each 1 Million Dreams Special Edition model also comes with a Special Edition Leather Key Pouch.
“Over the last 20 years, Honda Malaysia continuously embrace the ‘Challenging Spirit’. This led to the introduction of many models that suit the different lifestyles of customers as well as advanced technologies for Malaysians. The “1 Million Dreams Campaign” is an initiative for us to say thank you to our customers as it is their strong support that has enabled us to come a long way and experience this inspiring journey. As our heartfelt appreciation, we are giving away seven Special Edition models, namely the Jazz, All-New City, BR-V, HR-V, Civic, New CR-V and Accord. The campaign runs from 25th February to 24th March 2021, with a variety of exciting activities in store for Malaysians. We wish to express our sincere gratitude to members of the media for their ongoing support and honest reviews of Honda products as well as our dealer partners for their strong commitment to uphold the Honda brand. We would also like to thank the Malaysian government for their continuous support throughout the years as well as introducing the Short-Term Economic Recovery Plan (PENJANA) during the pandemic, this provides substantial support to the automotive industry,” said Honda Malaysia Managing Director and Chief Executive Officer Mr. Toichi Ishiyama.
Meanwhile, Honda Malaysia President and Chief Operating Officer Mr. Sarly Adle Sarkum said, “Honda Malaysia has arranged numerous exciting activities in this “1 Million Dreams Campaign” such as nationwide showroom activities and a 1 Million Dreams Exhibition. We are also delighted to have special collaborations with our brand partners – CUCKOO, Shopee and Watsons. In addition, we want to express our appreciation to all the frontliners for their hard work and dedication. Hence, we allocated one of the seven Special Edition cars specially for them to win through this campaign. On top of the seven Special Edition cars, we have prizes worth 1 Million Shopee coins to be given out to 150 lucky winners on a weekly basis, and throughout the campaign we have prizes worth 5 Million Shopee coins.”
Malaysians stand a chance to win these seven Special Edition models by completing a few easy steps to participate in the contest. Participants can take part in any of the six activities prepared by Honda Malaysia to earn as many entries as they can and submit the entries at Honda authorised dealers or via Honda Malaysia’s official website.
You can collect the entries by downloading and signing up for the HondaTouch application, playing the 1 Million Dreams Quiz Game1 in Honda Malaysia’s official website, test driving a Honda car, booking a new Honda car, servicing or repairing a Honda car, or registering a new Honda car within the “1 Million Dreams Campaign” period. The more entries collected, the higher the chance of winning one of the Special Edition cars.
Partners supporting this campaign include CUCKOO, Shopee, and Watsons. “Sharing our passion as a Healthy Home Creator to constantly bring value and enhancing the lives of all Malaysians, we are proud to be partnering with Honda Malaysia through their “1 Million Dreams Campaign”. Through this collaboration, we will be offering our customers and fans who purchase any of our selected Beyond Standards CUCKOO, or our newly launched and astoundingly comfortable A-Series Mattresses in March, a chance to drive home a Honda car. We welcome all our CUCKOO customers and fans to grab this opportunity to complete their dream homes with us,” said CUCKOO International Founder and Chief Executive Officer, Mr. Hoe Kian Choon.
Shopee’s Regional Managing Director, Mr. Ian Ho said, “We are honoured to be partnering Honda Malaysia for their “1 Million Dreams Campaign” – a celebration of having sold one million units of their vehicles here in Malaysia. Apart from Honda Malaysia showing its appreciation to its customers for their trust in the brand, this partnership speaks volumes of Honda’s digitalisation journey whilst giving us the chance to help it gain further success through e-commerce. Needless to say, we are excited to be giving away a special edition Honda HR-V on Shopee and be part of making a dream come true for that one lucky user. To be eligible, play the Shopee Lucky Prize on the App – it is that easy. Here’s to many more milestones to come and we look forward to driving meaningful experiences with Honda Malaysia.”
While Ms. Caryn Loh, Managing Director of Watsons Malaysia said, “Congratulations to Honda Malaysia for the remarkable achievement! We are glad to be part of the “1 Million Dreams Campaign” to commemorate this milestone with Honda Malaysia. In this campaign, we have put together an exclusive contest for our loyalty members to stand a chance of winning the special edition models – the all-rounder BR-V. Watsons members can participate in the contest by spending more than RM50 in a single receipt at any Watsons store or online. I encourage all our members to grab this opportunity to join this contest.”
Honda Malaysia will announce the lucky winners of the Special Edition cars at the Grand Finale scheduled for March 2021.
“This year, Honda Malaysia is set to excite the Malaysian market. In the era of digitalisation where its development and uptake are further accelerated by the new normal, Honda Malaysia strives to provide a comprehensive digital platform for its customers by enhancing its HondaTouch application and digital pre-booking platform,” added Mr. Ishiyama. Honda Malaysia also believes that the extension of the vehicle sales tax exemption period until 30 June 2021 will give a much-needed boost to the nation’s economic recovery.
In 2020, Honda Malaysia launched five new models i.e. Civic, Accord, BR-V and City, and the CR-V. We got to witness the world premiere of the City RS e:HEV variant as well. The new models made important contributions to Honda Malaysia’s sales record last year, helping the company to maintain its strong sales momentum with more than 60,460 units sold even in a challenging economic climate. The best-selling model in 2020 is the City, making up 34% of the total sales. 2020’s sales record is also attributed to the Civic and HR-V at 20% and 17% respectively. The encouraging sales performance has enabled Honda Malaysia to maintain its position as the No. 1 car brand in the Non-National segment for the sixth consecutive year.
For more information on the “1 Million Dreams Campaign”, you can visit the campaign’s website: www.honda.com.my/1milliondreams/ or any of the 102 Honda authorised dealerships nationwide. You can also call Honda Malaysia’s Toll-Free number at 1-800-88-2020, or visit www.honda.com.my.
1 The 1 Million Dreams Quiz Game will be released soon. Stay tuned to Honda Malaysia’s Facebook page or official website for more information.
“1 Million Dreams Campaign” Activities – Terms and Conditions Apply