Not having enough inventory to sell may be seen as a good headache, but it is a headache nonetheless. In the case of the Toyota GR Yaris, only 25,000 of this ‘homologation special’ is produced by Toyota for the global market. It is built in Toyota’s Motomachi facility in Japan, on a dedicated Gazoo Racing production line, near the birthplace of the Lexus LFA.
Of this volume, UMW Toyota Motor has an allocation of less than 200 units. The GR Yaris sold in Malaysia bears a special plate to indicate exclusivity. With such a limited production run, the GR Yaris launched out of showrooms faster than a speeding bullet.
“When we were informed of the new Toyota GR Yaris by Toyota Motor Corporation, we knew it would have great potential in the Malaysian market, especially with the increasing motorsport and motorsport-related activities organized by UMW Toyota Motor,” said Ravindran K., President of UMW Toyota Motor.
Those who have driven the new Toyota GR Yaris have nothing but praises for it, impressed by its remarkable handling and power. “The enthusiastic fans were eagerly awaiting the launch of the model and wasted no time booking one right after we launched the car on December 17, 2020. And now, just over a month since its launch, we have been receiving such overwhelming response. We thank customers for their enthusiastic support,” he said.
“Although the GR Yaris has been fast taken up, we encourage keen parties to continue to register their interest with our GR Garage Dealers nationwide,” he added. The demand for the GR Yaris is also outrunning supply in other countries. In Australia, for example, 1,000 units were sold within just one week.
Priced from RM286,896 (excluding insurance, road tax and SST exemption), the GR Yaris has been offered only through a limited number of dealerships with the GR Garage. This is a dedicated sales channel for GR (GAZOO Racing) products such as the GR Supra, GR Yaris and Vios GR-Sport as well as performance items.
“The GR brand harnesses the experience gained by pushing the limits in motorsport and applies it to a whole new generation of high-performance cars from Toyota,” said Akio Takeyama, UMW Toyota Motor’s Deputy Chairman and GAZOO Racing Malaysia’s Chief Motorsports Officer.
“The result is models like the GR Yaris that are fine examples of how we are making ever-better cars that are rewarding and fun to drive. Further to that, we are also more than pleased that we will be introducing even more GR models to the in the near future,” he added.
Those interested to check-out the GR Supra or the Vios GR-Sport; or to register their interest for the GR Yaris are encouraged to visit the Toyota Online Showroom (https://toyota.com.my/shopping-tools/online-showroom) which is open 24 hours day, 7 days a week.
For information on GR Garage nationwide, visit https://toyota.com.my/tgrmalaysia/gr-garage/.