Shell Malaysia Initiative Helps Local Small And Medium Enterprises

Shell Malaysia Initiative Helps Local Small And Medium Enterprises

Shell Malaysia has an initiative to help local Small and Medium Enterprises (SMEs) and will soon be offering the selected products to Shell customers at its Shell SELECT convenience store. The ‘Realisasi Impianmu Bersama Shell’ initiative attracted more than 300 Malaysian SMEs offering a variety of products to Shell.

Three of the products awarded the Shell Private Label contract.
Three of the products awarded the Shell Private Label contract.

These registrants had to go through a stringent evaluation process that included factors like product quality, innovation, and distribution capabilities. In the end, six local producers were chosen as recipients of the Shell Private Label contract. The ‘Realisasi Impianmu Bersama Shell’ initiative not only allows Shell to offer a broader selection of snacks, tidbits, and confectioneries to its customers, but also give the opportunity to SMEs to sell their products at over 600 Shell SELECT stores nationwide.

Additionally, 23 other SMEs were chosen as Shell Product Listing partners, which will provide them similar opportunities at a few selected stations. Shell will be providing the top winners with marketing, packaging and logistic support. This initiative to offer these local products will start in January 2021.

Shell Malaysia_Shairan Huzani Husain“We are very excited to announce the winners of this initiative. This is a cause that is very close to our hearts. ‘Realisasi Impianmu Bersama Shell’ was conceived to lend a hand to our SMEs by giving them the opportunity to sell their products in our stores. And the response to this initiative was simply overwhelming! We had more than 300 submissions from across Malaysia, and the products were top-notch. Because of that, we decided to award the coveted Shell Private Label Contract to six SMEs, instead of just three as announced initially. With this, our customers will see a broader range of product offerings in our stores.” said Shairan Huzani Husain, Managing Director of Shell Malaysia Trading Sdn Bhd and Shell Timur Sdn Bhd.

“Our customers are at the forefront of everything we do. These partnerships, which combine the SMEs’ innovative offerings with Shell’s strong SELECT network will offer our customers even more products of quality and variety. Winning items such as ready-to-eat murtabak, aiskrim Malaysia, pop rice and more, will provide our customers with extra choices of food and beverage options, and these we hope will help to enrich their overall experience with Shell. Local products, made by Malaysians, for Malaysians,” he added.

The six recipients of the Shell Private Label Contracts are:

Shell Malaysia_Shell Private Label Reciepients

“My mother-in-law used to sell her famous murtabak at a local pasar malam. My husband and I wanted to continue her legacy by looking at ways to sell her murtabak on a bigger scale. With this Private Label Contract, we are finally able to do so, it is a dream come true. Thank you, Shell!,” said one of the winners, Rohayu Usop from I ON Enterprise.

Salis Pop Rice_Shell Private Label_MalaysiaMeanwhile, Salbiah Basir from Binarich Enterprise added, “My customers keep me going; they are my biggest motivation. I am confident that my pop rice snacks will be enjoyed by many.  With the strength of the Shell SELECT network nationwide, this will mean my product will have a wider reach to so many more Malaysians!”

Ashraf Bokhairi from Big Why Enterprise shared the same sentiment. “We were selling our ais krim Malaysia at the front porch of our house back in 2017. Shortly after, we managed to place the ice-creams at a neighborhood restaurant. Now, our ais krim Malaysia is available at 100 locations, and we are not going to stop there! We want to be Malaysians’ ice cream of choice and contribute more to the nation’s economy. Shell Private Label Contract will take us there, InsyaAllah.”

Shell Malaysia_Puan Zainon Salleh_Keropok_Shell SelectShell Malaysia has been involved in various initiatives to serve and deliver impact to communities where it operates. The company first collaborated with other local SMEs such as Puan Zainon’s keropok business which received a vendor’s contract earlier this year. Shell Malaysia also organised the #RamadanBersamaShell initiative during the recent fasting month to offer a platform for food operators to sell their Ramadan delicacies at Shell SELECT stores.

For more information on this initiative and to view the winners’ list, please visit For more updates and information on other Shell initiatives, please visit


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